by Tata Group
Online Fashion & Lifestyle Shopping for Women, Men & Kids in India - Tata CLiQ
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Tata CLiQ is a premium online shopping platform launched in 2016 by Tata UniStore, a subsidiary of the Tata Group based in Mumbai. With over 100 million downloads on Google Play, it has carved out a distinct position in India's e-commerce landscape by focusing on authenticity and premium brands rather than competing on rock-bottom prices like Amazon or Flipkart. The platform operates two verticals: Tata CLiQ Fashion for apparel, footwear, accessories, and electronics, and Tata CLiQ Luxury (formerly Tata CLiQ Luxury) for high-end international and Indian designer brands. Every product comes with a brand warranty and authenticity guarantee backed by the Tata name — a significant trust signal for Indian shoppers wary of counterfeit products on other marketplaces. The platform also offers CLiQ Cash rewards, easy EMI options, and a Phygital model that lets customers buy online and pick up from partner brand stores. Shopping on Tata CLiQ is free — no membership fees or subscription required. The platform runs regular sales events (CLiQ Flash, Luxe Sale) with competitive discounts. Delivery is typically 3-7 days depending on location, with free shipping on most orders above a threshold. Payment options include UPI, cards, net banking, wallets, and COD. Tata CLiQ is best suited for shoppers who prioritize brand authenticity and premium quality over the cheapest price. It's particularly strong for fashion, luxury items, and plus-size clothing — an underserved segment in Indian e-commerce. Bargain hunters looking for unbranded deals or the widest product selection will still prefer Amazon or Flipkart. Customer service and return processing are common pain points reported by users.
Information updated 1 years ago
Tata CLiQ (Tata UniStore)
4.3/5 on Google Play Store (345K+ reviews) · Last verified 2026-04-25
Hand-picked videos to help you get started — tutorials, demos, and reviews.
How To Order From Tata Cliq | Tata Cliq Se Order Kaise Kare | Online Shopping Kaise Kare
Tata CLiQ Fashion Se Online Shopping Kaise Kare | How to Shop on Tata CLiQ Fashion App
How To Use Tata Cliq App | Tata Cliq App Kaise Use Kare | Tata Cliq Fashion App
How to Order in Tata CLiQ | How to Shop in Tata CLiQ Fashion App
Tata CLiQ is a powerful Indian alternative to these international apps:
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Yes, Tata CLiQ by Tata Group is an Indian alternative to Flipkart. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Flipkart →
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