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Snapdeal is a New Delhi-based e-commerce marketplace founded in 2010 by Kunal Bahl and Rohit Bansal. Once one of India's top three e-commerce players alongside Flipkart and Amazon, Snapdeal pivoted in 2017 with its 'Snapdeal 2.0' strategy to focus exclusively on value-conscious shoppers in Tier-II and Tier-III cities. Today it serves 40 million+ monthly active users with over 550 million monthly page views. Snapdeal's core strength is its focus on affordable products — 95% of items are priced below Rs 1,000, spanning fashion, home decor, beauty, and general merchandise across 750+ categories with 15 million products. Over 86% of orders come from outside metro cities, making it the go-to marketplace for budget-conscious India. The platform supports Hindi and regional language interfaces, COD payments, and has a strong seller network of small Indian manufacturers and brands. The app is completely free for buyers. Sellers pay commission fees ranging from 3-15% depending on the category. Snapdeal is operated by AceVector Limited: the corporate parent was renamed from Snapdeal Limited, and snapdeal.com now carries an "AceVector Limited. All Rights Reserved" notice in its footer (checked 18 September 2026). AceVector has filed for an IPO made up of a fresh issue of up to Rs 300 crore plus an offer for sale by existing investors, and had not listed as of September 2026. Revenue in FY24 was Rs 379.76 crore with 77% coming from repeat customers. Snapdeal is best suited for price-sensitive shoppers looking for deals on everyday items, especially in smaller Indian cities. Users looking for premium brands, fast delivery, or a polished app experience may find Amazon or Flipkart more reliable — Snapdeal's delivery network and return process remain pain points based on user reviews.
Information updated 1 years ago
AceVector Limited
4.4/5 on Google Play Store (India locale, 2,562,238 ratings, checked 18 September 2026) · Last verified 2026-09-18
It is still operating. snapdeal.com serves normally, and the Android app carried a 4.4 rating from 2,562,238 ratings when checked on 18 September 2026, with a listing update dated 12 September 2026. Its parent, AceVector Limited, is also part-way through an IPO process, which is not what a company being wound down does.
Snapdeal is operated by AceVector Limited, the renamed corporate parent — snapdeal.com’s own footer reads "AceVector Limited. All Rights Reserved" as of September 2026. Co-founders Kunal Bahl and Rohit Bansal remain shareholders, and earlier backers including SoftBank, Nexus Venture Partners and Foxconn are reported to be selling part of their holdings through the IPO’s offer-for-sale component.
Usually, and that is the whole point of the business. Since its 2017 "Snapdeal 2.0" repositioning it has sold value and unbranded goods to Tier-II and Tier-III buyers rather than competing on brands or delivery speed. The trade-off is real: you are buying on price, not on assurance.
Payment handling and buyer protection are standard, but product consistency is the recurring complaint in user reviews: items not matching the listing photos, and slow returns and refunds. If authenticity or fast resolution matters more to you than price, Amazon or Flipkart are the safer choice. Snapdeal is best treated as a low-stakes, low-price marketplace.
Yes, and that is where most of its business is. The company has long reported that the large majority of its orders come from outside the metros, and it supports cash on delivery plus Hindi and regional-language interfaces for exactly that audience. Delivery times outside metros are generally longer than Amazon or Flipkart.
AceVector Limited, Snapdeal’s parent, has filed draft papers for an IPO made up of a fresh issue of up to Rs 300 crore and an offer for sale by existing shareholders. As of September 2026 it had filed but had not yet listed, so there is no Snapdeal share to buy on the exchanges today.
Yes. AceVector Limited is incorporated in India and headquartered in New Delhi, and the business was founded in 2010 by Indian founders Kunal Bahl and Rohit Bansal, who still hold a stake. It has also taken substantial foreign investment over the years, including from SoftBank and Foxconn, which is what its Swadeshi Meter score reflects rather than hides.
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Snapdeal is a powerful Indian alternative to these international apps:
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