Aasaan
by Lightbooks Technologies
Aasaan - Headless commerce using AI
About This App
Aasaan is a zero-code headless commerce platform built by Lightbooks Technologies, based in India. The platform enables SMBs and D2C brands to create fast, modern e-commerce storefronts without any coding or design skills โ using a drag-and-drop builder, pre-built templates, and AI-powered tools for product descriptions, SEO optimization, and store setup. Aasaan gained early traction through an AppSumo launch and has built a loyal base among small merchants looking for affordable Shopify alternatives. Aasaan combines headless architecture (decoupled frontend and backend) with no-code simplicity. The platform offers an AI website builder, mobile app generation, multi-channel selling (web, mobile, social media), unified order and inventory management, built-in SEO tools, and analytics dashboards. The headless approach delivers significantly faster page loads โ Aasaan claims 70% improvement in site speed and 38% uplift in conversion rates compared to traditional platforms. An API layer allows developers to extend the platform with custom integrations. Pricing starts at $18/month with a free trial (no credit card required). Plans are tiered by products, orders, and storage. Compared to Shopify (starting at $39/month) or BigCommerce ($29/month), Aasaan is significantly cheaper, though with fewer third-party app integrations. The headless architecture is a genuine advantage for speed-sensitive D2C brands who'd otherwise need expensive headless setups on Shopify Plus or custom builds. Best suited for Indian SMBs, small D2C brands, and first-time e-commerce entrepreneurs who want a modern, fast storefront without technical overhead. The AI builder genuinely simplifies setup for non-technical users. However, the integration ecosystem is still small, some customization options require a learning curve, there's no built-in blogging engine, and the platform is relatively new โ enterprise-grade reliability and feature depth are still catching up to established players like Shopify.
Information updated 6 months ago
App Details
Lightbooks Technologies Pvt Ltd (Aasaan)
Honest Review
4.8/5 on G2 (15+ reviews) ยท Last verified 2026-04-25
What works well
- +Headless architecture delivers genuinely fast page loads โ 70% speed improvement claimed over traditional platforms
- +AI-powered website builder requires zero coding skills โ drag-and-drop with pre-built templates
- +Pricing starts at $18/month โ significantly cheaper than Shopify ($39/month) or BigCommerce ($29/month)
- +Multi-channel selling from a single dashboard โ web, mobile app, and social media
- +Built-in SEO optimization tools and analytics dashboard โ no extra plugins needed
- +Free trial available with no credit card required
What needs improvement
- -Integration ecosystem is limited โ fewer third-party apps compared to Shopify's 8,000+ app store
- -No built-in blogging engine โ content marketing requires external tools
- -Relatively new platform โ feature depth and enterprise reliability still maturing
- -Some advanced customization options still require a learning curve despite the no-code pitch
- -Limited international payment gateway support compared to Shopify
Common user complaints
- !Banner size configuration is confusing โ hard to get images to display correctly across devices
- !A few persistent bugs in the editor that require workarounds โ platform stability varies
- !App integrations are too few โ missing popular tools that Shopify marketplace offers
- !Documentation could be more detailed for advanced customization scenarios
Learn Aasaan on YouTube
Hand-picked videos to help you get started โ tutorials, demos, and reviews.
aasaan App - How to use aasaan App and Make Online Store for your Shop
Guide to aasaan's Website Builder
Aasaan Tutorial: How to Use the FOMO Feature
Create your E-commerce website with aasaan

Indian Alternative To
Aasaan is a powerful Indian alternative to these international apps:
Is Aasaan an alternative to Shopify?
Yes, Aasaan by Lightbooks Technologies is an Indian alternative to Shopify. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Shopify โ
Is Aasaan an alternative to BigCommerce?
Yes, Aasaan by Lightbooks Technologies is an Indian alternative to BigCommerce. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to BigCommerce โ
Is Aasaan an alternative to WooCommerce?
Yes, Aasaan by Lightbooks Technologies is an Indian alternative to WooCommerce. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to WooCommerce โ
Is Aasaan an alternative to Magento?
Yes, Aasaan by Lightbooks Technologies is an Indian alternative to Magento. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Magento โ
Is Aasaan an alternative to PrestaShop?
Yes, Aasaan by Lightbooks Technologies is an Indian alternative to PrestaShop. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to PrestaShop โ
Related Indian Apps
StoreHippo
StoreHippo
StoreHippo is an AI-first composable enterprise e-commerce platform from Gurugram, supporting B2B, B2C/D2C, multi-vendor marketplaces, hyperlocal commerce, and global multi-store networks. Bundles 300+ native features and 150+ integrations including 35+ payment gateways. Multi-store dashboard, mobile-first PWA themes, and AI cataloguing built in. Plans from $45/month with 14-day trial. Best for Indian brands running multi-vendor or B2B operations.
Dukaan
Dukaan
Dukaan is a Bangalore-built no-code e-commerce platform helping small businesses and local sellers launch online stores from a phone in minutes. Mobile-first setup with UPI, Razorpay, Stripe, custom domains, SEO tools, abandoned cart recovery, and WhatsApp sharing. No sales commission โ only payment gateway fees. Plans from Rs 499/month, ~70% cheaper than Shopify. Best for solopreneurs and WhatsApp-driven Indian commerce.
Typof
Typof
Typof is a no-code Indian e-commerce platform for artisans, handmade sellers, boutique retailers, and small D2C brands โ positioned as 'as easy as Canva, as powerful as Shopify' with 10,000+ brands. Drag-and-drop AI builder, built-in SEO, one-click checkout, multi-vendor support, shoppable video, logic-based coupons, and native Razorpay/PhonePe/Paytm/Shiprocket integrations. Free plan (5% commission); paid plans from Rs 1,499/month with 0% commission.
Zopping
Zopping
Zopping is an all-in-one no-code e-commerce platform built in Bengaluru for Indian retailers, D2C brands, and hyperlocal businesses. Bundles store builder, multi-store inventory, built-in hyperlocal delivery with staff apps, GST-ready billing, customizable themes, marketing, and analytics. Razorpay and Paytm integrations. Plans from Rs 2,917/month with 24/7 support and zero per-sale commissions. Best for retailers running their own delivery.

Zoho Commerce
Zoho Corporation
Zoho Commerce is a Chennai-built ecommerce platform with a no-code drag-and-drop store builder, mobile-responsive themes, B2C and B2B workflows including wholesale catalogs, and native Razorpay/Paytm support. Inventory, orders, customers, and campaigns sync across the Zoho ecosystem. Zero platform transaction fees on every plan โ unlike Shopify. Starter $22/month, Pro $60, Advanced $140 (annual). Best for SMBs already on Zoho.
BigBasket
Tata Digital
BigBasket is India's largest online grocery app, founded in Bengaluru in 2011 and now majority-owned by Tata Digital. Order from a 50,000+ catalog of fresh fruits, vegetables, dairy, meat, staples, beverages and household essentials, with scheduled delivery slots or 10-minute express via BB Now. Available in 300+ cities, used by 10M+ customers, 100M+ Play Store downloads. Subscriptions, smart basket and BB Star membership for repeat orders.
