by LeadSquared
AI-Powered CRM For Sales, Service & Marketing | LeadSquared
LeadSquared is a sales execution CRM and marketing automation platform headquartered in Bangalore, India, with offices in New Jersey, South Africa, Indonesia, Australia, and the Philippines. The platform serves over 2,000 organizations globally and is particularly strong in high-volume lead management for industries like education (edtech, higher ed), healthcare, financial services, and marketplaces โ where speed-to-lead is critical. LeadSquared combines CRM, marketing automation, and field sales management in one platform. Key capabilities include automated lead capture from 25+ sources (web forms, Facebook ads, Google Ads, IVR, chat), intelligent lead scoring and distribution, email/SMS/WhatsApp campaign automation, and a mobile CRM for field sales teams with GPS tracking and geo-fencing. The platform's workflow automation lets you build complex lead routing rules โ for example, auto-assigning leads to the nearest branch or the sales rep with the lowest active lead count. Pricing starts at $25/user/month (billed annually) for the Lite plan. Pro, Super, and Ultimate tiers add features like advanced automation, custom reports, and API access. Compared to HubSpot or Salesforce, LeadSquared is significantly cheaper at comparable feature sets โ though the UI polish and third-party integration ecosystem are not at the same level. No free tier is available, but demos and trials can be requested. Best suited for Indian companies with large sales teams (50+ reps) handling high lead volumes โ especially in education enrollment, insurance sales, and healthcare appointments. The field sales mobile app is a genuine differentiator for teams with feet on the street. Companies needing a lightweight CRM for small teams may find it over-engineered, and the portal speed issues reported by users can be frustrating during peak hours.
Information updated 7 months ago
LeadSquared
4.3/5 on Capterra (250+ reviews) ยท Last verified 2026-04-25
Hand-picked videos to help you get started โ tutorials, demos, and reviews.
LeadSquared CRM Tutorial for Beginners | Manage Leads and Sales Effectively 2026
LeadSquared Mobile CRM Application
LeadSquared Masterclass on Core Features: Part 1
LeadSquared Training | CRM & Marketing Platform Demo
LeadSquared is a powerful Indian alternative to these international apps:
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Yes, LeadSquared by LeadSquared is an Indian alternative to Salesforce. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Salesforce โ
Yes, LeadSquared by LeadSquared is an Indian alternative to Marketo. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Marketo โ
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