by CleverTap
Supercharge Your Customer Lifetime Value with CleverTap: The Ultimate All-in-One Customer Engagement Platform
CleverTap is an all-in-one customer engagement and retention platform founded in 2013 in Mumbai, India. The platform processes over 100 billion events per month and is trusted by major Indian brands including HDFC Bank, Swiggy, PhonePe, Groww, and hundreds of other mobile-first companies. In 2026, Gartner recognized CleverTap as a Leader in their Magic Quadrant for Personalization Engines. What sets CleverTap apart is its unified approach — it combines real-time analytics, AI-powered user segmentation, omnichannel messaging (push, in-app, email, SMS, WhatsApp), and automated journey orchestration in a single platform. You can segment users by behavior, build triggered engagement flows, run A/B tests on messages, and measure downstream impact on revenue and retention — all without switching tools. The platform was purpose-built for mobile-first markets like India. CleverTap offers Essentials, Advanced, and Cutting Edge plans with flexible monthly or annual billing (20% discount on annual). The Essentials plan includes core engagement features, while Advanced and Cutting Edge add AI predictions, advanced analytics, and custom integrations. Pricing is usage-based and scales with monthly active users — expect it to be significantly more expensive than simpler tools like Mixpanel for the same user count. Best suited for product and growth teams at mobile-first companies that need a single platform for analytics + engagement. Indian fintech and consumer apps especially benefit from the local data processing and WhatsApp integration. Smaller startups or web-only businesses may find it overkill — the depth comes at a cost, and teams needing just analytics would be better served by leaner tools.
Information updated 7 months ago
CleverTap
4.4/5 on Capterra (59 reviews) · Last verified 2026-04-25
Hand-picked videos to help you get started — tutorials, demos, and reviews.
CleverTap Tutorial 2025 | How to Use CleverTap for Engagement & Retention (New updated)
How to use CleverTap's Journeys: Getting Started
Product Demo: Introduction to CleverTap
NFJS 55th Edition - CleverTap walkthrough
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