by Zoho Corporation
Best marketing automation platform for your business - Zoho
Zoho Marketing Automation (formerly Zoho MarketingHub) is a multi-channel marketing automation platform built by Zoho Corporation in Chennai, India. Trusted by over 100,000 users, it helps businesses build personalised customer journeys across email, SMS, WhatsApp, social media, and web channels โ with lead scoring, segmentation, and attribution analytics to track what's driving conversions. The platform's core strength is its drag-and-drop journey builder that lets marketers create automated workflows โ from welcome email sequences to complex multi-touch nurture campaigns with branching logic based on user behaviour. It includes built-in website analytics (visitor tracking, page-level heatmaps), lead scoring to prioritise sales-ready contacts, smart pop-ups for lead capture, and social media scheduling. The deep native integration with Zoho CRM means leads flow seamlessly between marketing and sales without manual syncing or third-party connectors. Pricing starts at $14/month for 500 contacts on the Standard plan. The Professional plan (with advanced automation, A/B testing, and custom reports) scales based on contact volume. Compared to HubSpot Marketing Hub ($800+/month for similar automation features) or ActiveCampaign ($49+/month), Zoho Marketing Automation is significantly cheaper โ making enterprise-grade marketing automation accessible to Indian SMBs and startups. Zoho Marketing Automation is best suited for small-to-mid-sized businesses already using Zoho CRM who want to add marketing automation without paying HubSpot or Marketo prices. The learning curve is real โ the dashboard can feel overwhelming to first-timers, and email deliverability issues (high spam rates reported by some users) mean you'll need to invest in proper domain authentication and list hygiene.
Information updated 7 months ago
Zoho Corporation
4.5/5 on Capterra (verified reviews) ยท Last verified 2026-04-25
Hand-picked videos to help you get started โ tutorials, demos, and reviews.
Zoho Marketing Automation | Complete Guide for Beginners 2026 in Hindi
Zoho Marketing Automation 2.0 Full Product Tutorial
Zoho MarTech Webinar - Creating a Zoho Marketing Strategy
Zoho Marketing Automation Tutorial | Complete Setup & Demo
Zoho MarketingHub is a powerful Indian alternative to these international apps:
Yes, Zoho MarketingHub by Zoho Corporation is an Indian alternative to HubSpot Marketing Hub. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to HubSpot Marketing Hub โ
Yes, Zoho MarketingHub by Zoho Corporation is an Indian alternative to Marketo. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Marketo โ
Yes, Zoho MarketingHub by Zoho Corporation is an Indian alternative to Pardot. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Pardot โ
Yes, Zoho MarketingHub by Zoho Corporation is an Indian alternative to ActiveCampaign. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to ActiveCampaign โ
Yes, Zoho MarketingHub by Zoho Corporation is an Indian alternative to Mailchimp. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Mailchimp โ
Zoho Corporation
Zoho Campaigns is a Chennai-built email and SMS marketing platform from Zoho Corporation. Drag-and-drop editor, pre-built templates, advanced segmentation, A/B testing, multi-step automation triggered by opens, clicks, or CRM events, and native Zoho CRM sync. Forever Free plan covers 2,000 contacts and 6,000 emails/month for 5 users; Standard from $3/month, Professional from $4.50/month with annual billing. Best for SMBs in the Zoho ecosystem.
Zoho Corporation
Zoho Analytics is an AI-powered self-service BI platform from Chennai-based Zoho Corporation, part of Zoho One. Connects to 500+ data sources, builds drag-and-drop dashboards across 50+ chart types, and answers natural-language questions via the Zia AI assistant. White-label embedded analytics. Integrates with Zoho CRM, Books, Projects, Desk. Indian data residency. Free for 2 users; paid plans from $24/month. Best for SMBs without a data team.
Zoho Corporation
Zoho Assist is a cloud remote support and unattended access platform from Chennai-based Zoho Corporation, part of Zoho One. Lets IT teams and MSPs troubleshoot Windows, Mac, Linux, iOS, and Android devices with file transfer, remote printing, multi-monitor navigation, session recording, and voice/video chat. Native integration with Zoho Desk, ServiceDesk Plus, and Zendesk. Free plan for 1 technician; Remote Support from $12/month. Best for Indian IT teams and MSPs.
Zoho Corporation
Zoho Backstage is a Chennai-built all-in-one event management platform for in-person, virtual, and hybrid events. Drag-and-drop multi-language website builder, visual agenda, tiered ticketing, sponsor portals, branded mobile app, plus live polls and Q&A. Free tier; subscriptions $199โ$499/month or pay-per-event from $299. Best for Indian conference and corporate-training organisers wanting Cvent-style features without the price.
Zoho Corporation
Zoho Bookings is a Chennai-built AI-powered appointment scheduling platform. Branded self-serve booking pages, two-way Google/Outlook/Zoho Calendar sync, email and SMS reminders, buffer times, round-robin team assignment, and built-in payments via Razorpay, Stripe, and PayPal. Free for 1 staff; paid plans from $6/user/month โ 30โ50% cheaper than Calendly. Best for Indian consultants, clinics, salons, and small teams.
Zoho Corporation
Zoho Books is a Chennai-built GST-compliant online accounting platform for Indian SMBs and CAs. Invoicing, expense tracking, bank reconciliation, project accounting, multi-currency, plus GSTR-1/3B filing, e-invoicing, e-way bills, TDS, and multi-GSTIN โ Zoho is a registered GST Suvidha Provider. Free for businesses under Rs 25 lakh revenue; Standard Rs 899, Professional Rs 1,499, Premium Rs 2,999/month. Best for SMBs wanting Tally-like features in the cloud.
