Puch AI is India's first multilingual AI assistant that lives entirely inside WhatsApp — no separate app to download. Built by a Bengaluru-based startup co-founded by Siddharth Bhatia, it launched in mid-2025 and quickly gained attention as a diamond-tier sponsor of Lionel Messi's GOAT India Tour, with its logo displayed across stadiums in Kolkata and meet-and-greets in Delhi. What sets Puch AI apart from ChatGPT or Google Gemini is its deep understanding of Indian languages and local context. It supports 20+ languages including Hindi, Marathi, Bengali, Tamil, Telugu, Gujarati, Kannada, Malayalam, Punjabi, and critically, Hinglish — the way most urban Indians actually type. Features include AI image generation, video creation, the viral 'Shinchanify' photo filter, sticker generation, fact-checking, voice assistant, web search, YouTube video summarization, and WhatsApp games like Wordle. Puch AI is currently free to use — users simply message the WhatsApp number (+91 9090909090) or call to start chatting. There are no premium tiers or subscriptions announced yet. The zero-friction WhatsApp-first approach means even users who have never used an AI tool can start immediately without creating accounts or learning new interfaces. Puch AI is best suited for non-English-first Indian users, family WhatsApp groups wanting quick answers, and anyone who finds ChatGPT's English-centric interface intimidating. The WhatsApp-native approach is brilliant for accessibility — India's 500M+ WhatsApp users can try AI without any learning curve. However, power users who need long-form writing, code generation, or advanced reasoning will find Puch AI limited compared to ChatGPT or Gemini.
Puch AI
5/5 on AI Agents Directory (213 reviews) · Last verified 2026-04-25
Hand-picked videos to help you get started — tutorials, demos, and reviews.
Free video generation on WhatsApp with Puch AI
Create AI Videos With WhatsApp in 2025 - Puch AI Tutorial
Puch AI - Indian WhatsApp Based AI Assistant
PUCH AI Explained: India's First Multilingual AI on WhatsApp
Puch AI is a powerful Indian alternative to these international apps:
Yes, Puch AI by Puch AI is an Indian alternative to ChatGPT. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to ChatGPT →
Yes, Puch AI by Puch AI is an Indian alternative to Google Gemini. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Google Gemini →
Yes, Puch AI by Puch AI is an Indian alternative to Google Assistant. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Google Assistant →
Ola Krutrim
Krutrim Assistant (Kruti) — India's first agentic AI app and a ChatGPT alternative by Bengaluru-based Ola Krutrim, powered by Krutrim V2 LLM. Speaks 13 Indian languages via voice or text; books Ola cabs, orders food, pays bills, generates images, runs multi-step research. Free. Status (April 2026): the consumer Kruti app is currently offline pending Krutrim restructuring — verify before installing; consider Sarvam Indus or Puch AI as live alternatives.
Sarvam AI
India's sovereign AI chat assistant powered by the Sarvam 105B model — fluent in 11 Indian languages with voice-first interaction, real-time web search, file/PDF analysis, and seamless code-switching between Hindi-English (Hinglish). A ChatGPT and Google Gemini alternative built for how Indians actually speak
Haptik (Jio)
Haptik (Jio) is a Mumbai-based enterprise conversational AI platform — build AI chatbots and voice agents across WhatsApp, web, and apps with 100+ language support. Includes Contakt enterprise CX suite, Interakt SMB WhatsApp CRM, no-code bot builder, and multi-LLM support. Reports up to 80% auto-resolution. SMB plans from Rs 10,000 with Rs 3-5 per conversation. Drift and Intercom alternative.
Digital India Bhashini Division (MeitY)
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CursorClip
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Digiboxx Technologies
DigiBoxx is Mumbai-built cloud storage launched 2020 with NITI Aayog backing — Indian data residency for compliance with local laws. 500K+ Play Store downloads, supports 8 regional languages plus English. File sharing, folder organisation, team workspaces, and DigiPhotos auto-backup. Free tier offers 20 GB (vs Google's 15 GB), paid plans from Rs 30/month for 100 GB. Best for Indian users prioritising data sovereignty and affordability over reliability.
