by Haptik (Jio)
Build Enterprise-Grade Customer Experience AI Agents | Jio Haptik
Haptik is an enterprise conversational AI platform built in Mumbai, India, and acquired by Reliance Jio in 2019. Now operating as Jio Haptik, it helps businesses deploy AI-powered chatbots and voice agents across WhatsApp, websites, mobile apps, and messaging channels. The platform supports 100+ languages and uses multiple LLMs (GPT, LLaMA, Claude) to power its AI agents — making it one of India's most advanced enterprise CX automation tools. Haptik offers two product lines: Contakt (enterprise CX suite with AI Assistant, Agent Co-Pilot, and Intelligent Analytics) and Interakt (AI-enabled WhatsApp CRM for SMBs). Key capabilities include no/low-code bot builder, intent recognition with high accuracy, knowledge base training from PDFs/docs/websites, omnichannel deployment, proactive customer engagement, conversational commerce (product discovery and checkout within chat), and real-time analytics dashboards. Early adopters report up to 80% automation of repetitive support queries and 20-25% increase in lead-to-sale conversions. In 2025, Haptik launched an "AI for All" initiative offering enterprise-grade AI agents to SMBs starting at Rs 10,000, with per-conversation costs of Rs 3-5 — roughly half the cost of a human agent. For enterprises, pricing is custom and typically based on conversation volume. This makes Haptik accessible to smaller businesses while maintaining enterprise-grade capabilities. Compared to international alternatives like Drift or Intercom's AI, Haptik's multilingual support (especially Hindi, Tamil, Telugu, and other Indian languages) and local pricing give it a significant edge in the Indian market. Best suited for Indian enterprises, D2C brands, BFSI companies, and telecom providers that need to automate high-volume customer interactions in regional languages. The platform excels at WhatsApp commerce and support automation. Smaller businesses looking for a simple chatbot widget may find Haptik's enterprise-oriented setup and pricing overkill — tools like Tidio or Chatwoot may be better starting points for basic needs.
Information updated 1 years ago
Jio Platforms Limited
4.4/5 on Capterra (41 reviews) · Last verified 2026-04-25
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