About This App
Pepperfry is a Mumbai-based online furniture and home decor marketplace founded in 2011 by Ambareesh Murty and Ashish Shah. It has grown into India's largest online furniture destination with over 1 million products across categories like furniture, mattresses, lighting, home textiles, and appliances. The company operates an omnichannel model with 185+ experience studios (43 company-owned, 142 franchise) across 100+ Indian cities where customers can see and feel products before buying online. Pepperfry's key differentiator is its combination of online convenience with offline touch-and-feel through its studio network — something IKEA lacks in most Indian cities. The platform supports EMI payments, free shipping on most items, and has its own logistics arm PepCart for last-mile delivery of large furniture items. Product range spans budget-friendly options starting under Rs 1,000 to premium designer furniture, with regular sales offering 40-60% discounts. Revenue in FY25 was approximately Rs 186 crore. The company has shifted from aggressive growth to profitability focus, trimming operations and workforce (375 employees as of mid-2025). Sellers pay commission, while buyers face no platform fees. Assembly and installation services are available in most metro cities for an additional charge. Pepperfry is best suited for Indian buyers looking for a wide furniture selection with the option to visit physical studios before purchasing. However, delivery timelines can be long (2-4 weeks for furniture), and customer service after purchase — especially for returns, refunds, and damaged items — is a consistent pain point in user reviews. Users who need fast delivery or premium brands may prefer Urban Ladder or IKEA where available.
Information updated 6 months ago
App Details
Pepperfry
Honest Review
4.2/5 on Google Play Store · Last verified 2026-04-25
What works well
- +Massive catalog — 1 million+ home products from budget to premium price ranges
- +185+ physical studios across 100+ cities for touch-and-feel before buying
- +Own logistics arm (PepCart) handles large furniture delivery to 500+ cities
- +EMI options, regular 40-60% discount sales, and free shipping on most items
- +Assembly and installation services available in metro cities
What needs improvement
- -Delivery timelines for furniture are long — typically 2-4 weeks
- -Customer service after purchase is poor — difficult to reach real humans
- -Return and refund process is slow and frustrating for large items
- -Product quality can be inconsistent across different sellers on the marketplace
- -Assembly service not available in smaller cities
Common user complaints
- !Damaged furniture delivered with missing parts and no follow-up from support
- !Once payment is confirmed, customer care becomes unresponsive to issues
- !Refund process takes months — only email and chatbot available, no phone support
- !Installation workers sometimes don't show up on scheduled dates
- !Product images on website don't always match what's delivered
Learn Pepperfry on YouTube
Hand-picked videos to help you get started — tutorials, demos, and reviews.
Pepperfry App Se Online Furniture Order Kaise Kare
How to use Pepperfry app in Hindi
Pepperfry App Review — How To Use Pepperfry Credits
IKEA vs Pepperfry — Which Furniture Brand is Better in India?
Indian Alternative To
Pepperfry is a powerful Indian alternative to these international apps:
Is Pepperfry an alternative to IKEA?
Yes, Pepperfry by Pepperfry is an Indian alternative to IKEA. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to IKEA →
Is Pepperfry an alternative to Urban Ladder?
Yes, Pepperfry by Pepperfry is an Indian alternative to Urban Ladder. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Urban Ladder →
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