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Pepperfry is a Mumbai-based online furniture and home decor marketplace founded in 2011 by Ambareesh Murty and Ashish Shah. It has grown into India's largest online furniture destination with over 1 million products across categories like furniture, mattresses, lighting, home textiles, and appliances. The company operates an omnichannel model with 185+ experience studios (43 company-owned, 142 franchise) across 100+ Indian cities where customers can see and feel products before buying online. Pepperfry's key differentiator is its combination of online convenience with offline touch-and-feel through its studio network — something IKEA lacks in most Indian cities. The platform supports EMI payments, free shipping on most items, and has its own logistics arm PepCart for last-mile delivery of large furniture items. Product range spans budget-friendly options starting under Rs 1,000 to premium designer furniture, with regular sales offering 40-60% discounts. Revenue in FY25 was approximately Rs 186 crore. The company has shifted from aggressive growth to profitability focus, trimming operations and workforce (375 employees as of mid-2025). Sellers pay commission, while buyers face no platform fees. Assembly and installation services are available in most metro cities for an additional charge. Pepperfry is best suited for Indian buyers looking for a wide furniture selection with the option to visit physical studios before purchasing. However, delivery timelines can be long (2-4 weeks for furniture), and customer service after purchase — especially for returns, refunds, and damaged items — is a consistent pain point in user reviews. Users who need fast delivery or premium brands may prefer Urban Ladder or IKEA where available.
Information updated 1 years ago
Pepperfry
4.2/5 on Google Play Store · Last verified 2026-04-25
Hand-picked videos to help you get started — tutorials, demos, and reviews.
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Pepperfry is a powerful Indian alternative to these international apps:
Yes, Pepperfry by Pepperfry is an Indian alternative to IKEA. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to IKEA →
Yes, Pepperfry by Pepperfry is an Indian alternative to Urban Ladder. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Urban Ladder →
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