Craftsvilla
by Craftsvilla Handicrafts
About This App
Craftsvilla is an Indian ethnic fashion and lifestyle e-commerce marketplace, founded in 2011 by Manoj Gupta, Bhavik Jhaveri, Monica Gupta, and Sarvajeet D Chandra in Mumbai. Backed by Peak XV Partners (formerly Sequoia India) and Lightspeed Venture Partners, the company has raised $54.5 million in funding with a valuation of $175 million. The platform connects over 25,000 artisans and designers with buyers, offering more than 4 million ethnic products. Craftsvilla specializes in traditional Indian wear — sarees, salwar kameez, lehengas, kurtis, and ethnic jewelry — along with handcrafted home decor, beauty products, and lifestyle accessories. The platform's strength is its focus on artisan-made and handloom products that are hard to find on mainstream marketplaces like Amazon or Flipkart. Product categories span ethnic apparel, footwear, fashion accessories, and home accessories, with items sourced directly from artisans and small designers across India. Pricing varies widely since it's a marketplace of independent sellers, but products are generally affordable — budget ethnic wear starts from under Rs 500. The platform charges no subscription fee for buyers. Delivery is available across India with cash-on-delivery option, though a Rs 99 delivery charge applies on most orders. Returns are accepted but refunds typically go to Craftsvilla wallet credits rather than bank refunds. Craftsvilla is best suited for shoppers looking for ethnic Indian fashion, handloom sarees, artisan jewelry, and traditional home decor at affordable prices. The platform fills a niche between high-end designer boutiques and mass-market e-commerce. However, product quality is inconsistent across sellers, customer service responsiveness has declined in recent years, and the platform's technology and user experience feel dated compared to newer competitors like Nykaa Fashion or Myntra's ethnic section.
App Details
Craftsvilla Handicrafts Pvt Ltd
Honest Review
3.4/5 on Google Play Store (68.4K reviews) · Last verified 2026-04-25
What works well
- +Unique niche in ethnic Indian fashion — handloom sarees, artisan jewelry, and traditional wear not easily found elsewhere
- +Direct access to 25,000+ artisans and designers across India, supporting local craftspeople
- +Affordable pricing — ethnic wear starts from under Rs 500, making traditional fashion accessible
- +Wide catalog of 4 million+ ethnic products across apparel, jewelry, home decor, and accessories
- +Cash-on-delivery available across India for buyer confidence
What needs improvement
- -Product quality varies significantly across sellers — what arrives may not match listing photos
- -Rs 99 delivery charge on most orders, not refunded even on returns
- -Refunds go to Craftsvilla wallet credits, not back to original payment method
- -App and website feel dated and less polished than Myntra, Nykaa Fashion, or Ajio
- -Customer support responsiveness has declined — emails get copy-paste responses, phone support often unreachable
Common user complaints
- !Products received often don't match the listing images in terms of color, fabric quality, or stitching
- !Refund policy frustrates users — wallet-only refunds feel like forced loyalty rather than genuine customer service
- !Delivery tracking is unreliable and orders sometimes arrive much later than promised delivery date
- !Out-of-stock items remain listed on the platform, leading to order cancellations after payment
- !Customer care phone number is rarely reachable and email support response time can exceed a week
Learn Craftsvilla on YouTube
Hand-picked videos to help you get started — tutorials, demos, and reviews.
Craftsvilla Saree Haul | Festive wear | Online Shopping Review
Craftsvilla and Wooplr Shopping Site REVIEW - Quality Products?
Craftsvilla cheapest price kurti shopping honest review
Launching Craftsvilla Home Brand Outlet (HBO)
Indian Alternative To
Craftsvilla is a powerful Indian alternative to these international apps:
Is Craftsvilla an alternative to Amazon Handmade?
Yes, Craftsvilla by Craftsvilla Handicrafts is an Indian alternative to Amazon Handmade. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Amazon Handmade →
Is Craftsvilla an alternative to Jaypore?
Yes, Craftsvilla by Craftsvilla Handicrafts is an Indian alternative to Jaypore. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Jaypore →
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