Nykaa
by FSN E-Commerce Ventures
Buy Cosmetics Products & Beauty Products Online in India at Best Price | Nykaa
About This App
Nykaa is India's largest beauty and wellness e-commerce platform, founded in 2012 by Falguni Nayar in Mumbai. Listed on Indian stock exchanges since 2021, the company (FSN E-Commerce Ventures) serves over 52 million customers and hosts more than 4,000 brands across beauty, fashion, and wellness categories. With 100M+ app downloads and a market cap of ~$8 billion, Nykaa has become synonymous with beauty shopping in India. The platform carries over 100,000 products across cosmetics, skincare, haircare, bath & body, fragrances, and wellness. What sets Nykaa apart from international competitors like Sephora is its deep understanding of Indian skin types, local brand curation, and content-driven commerce — the Nykaa Beauty Book blog and YouTube channel offer tutorials in Hindi and English. The app features virtual try-on for lipsticks and foundations, personalised recommendations, and a loyalty program (Nykaa Privé) with exclusive perks. Nykaa offers free shipping on orders above a threshold (typically Rs 500), Cash on Delivery, and easy returns. Pricing is competitive with frequent sales events (Pink Friday, Hot Pink Sale). The company also operates 237+ physical Nykaa Luxe and Nykaa On Trend stores across India, bridging online discovery with in-store experience — a model Sephora and Ulta haven't replicated at this scale in India. Best suited for beauty enthusiasts, first-time makeup buyers, and anyone looking for authentic products with reliable delivery in India. Users looking for deep discounts on mass-market brands may find Purplle cheaper on some items. Nykaa Fashion (a separate vertical) is growing but still trails Myntra in selection.
Information updated 6 months ago
App Details
FSN E-Commerce Ventures (Nykaa)
Honest Review
4.5/5 on Google Play Store (25M+ reviews) · Last verified 2026-04-25
What works well
- +Massive catalogue — 100,000+ products from 4,000+ brands including international luxury and homegrown Indian brands
- +Authentic products guaranteed — official brand partnerships reduce counterfeit risk vs grey-market sellers
- +237+ physical stores across India for try-before-you-buy experience
- +Strong content ecosystem — tutorials, beauty guides, and virtual try-on features help beginners choose
- +Nykaa Privé loyalty program with birthday perks, early sale access, and free samples
- +Cash on Delivery and easy returns across India
What needs improvement
- -Prices can be higher than Purplle or Amazon on mass-market brands — discounts mainly during sale events
- -Delivery times vary significantly — metro cities get 2-3 days but tier-2/3 cities may wait 7-10 days
- -Customer support response times are slow for return/refund issues
- -Nykaa Fashion vertical has limited selection compared to Myntra or Ajio
- -App can feel cluttered with promotions and pop-ups during sale events
Common user complaints
- !Replacement and refund process is painfully slow — multiple follow-ups needed for damaged products
- !Product packaging sometimes arrives damaged or without proper sealing
- !Sale prices are sometimes inflated before discounts are applied — not always genuine markdowns
- !App notifications are excessive and hard to customise
- !Some users report receiving near-expiry products, especially on discounted items
Learn Nykaa on YouTube
Hand-picked videos to help you get started — tutorials, demos, and reviews.
Nykaa App Se Shopping Kaise Kare? How to Place Online Order in Nykaa?
How to Order Nykaa products | Nykaa Se Product Order Kaise Karen
Full Makeup Tutorial for beginners | Affordable branded makeup kit from Nykaa
Nykaa vs Purplle which one is best
Indian Alternative To
Nykaa is a powerful Indian alternative to these international apps:
Is Nykaa an alternative to Sephora?
Yes, Nykaa by FSN E-Commerce Ventures is an Indian alternative to Sephora. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Sephora →
Is Nykaa an alternative to Ulta?
Yes, Nykaa by FSN E-Commerce Ventures is an Indian alternative to Ulta. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Ulta →
Is Nykaa an alternative to Purplle?
Yes, Nykaa by FSN E-Commerce Ventures is an Indian alternative to Purplle. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Purplle →
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