by IndiaMART InterMESH Limited
IndiaMART - Indian Manufacturers Suppliers Exporters Directory,India Exporter Manufacturer
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IndiaMART is India's largest online B2B marketplace, operated by IndiaMART InterMESH Limited, a publicly listed company (NSE: INDIAMART) headquartered in Noida, Uttar Pradesh. Founded in 1999, it has grown into a massive platform: as of 30 June 2026 its own investor disclosures put it at 132 million live product listings, 234 million registered buyers and 8.8 million Indian supplier storefronts across roughly 98,000 categories — making it the dominant B2B discovery and sourcing platform in India, far ahead of competitors like TradeIndia and ExportersIndia. The platform connects buyers with manufacturers, wholesalers, exporters, and service providers across virtually every industry — from industrial machinery and raw materials to office supplies and consumer goods. Key features include product search with location filtering, RFQ (Request for Quote) system, instant chat with sellers, quote comparison from multiple suppliers, and BuyLeads for sellers to discover active buyers. The mobile app supports 24/7 product search, supplier discovery, and direct negotiation. IndiaMART won the 'Best B2B Customer Experience' award at India CX Summit 2025. Pricing follows a marketplace model: buying is completely free — anyone can search, compare, and contact suppliers at no cost. Sellers can list for free with limited visibility, but paid subscriptions provide premium placement, verified badges (TrustSEAL), BuyLead quota and lead management tools. IndiaMART publishes prices for only its lower tiers — Mini Dynamic Catalog from Rs 35,000/year (exclusive of taxes), TrustSEAL Pro from Rs 60,000/year and Maximiser Pro from Rs 72,000/year — while IM Star Pro, IM Leader Pro and IM Industry Leader are quote-only, priced by a sales representative. Only 218,000 of its 8.8 million suppliers pay for anything, and annualised revenue per paying supplier was Rs 69,000 in the June 2026 quarter. IndiaMART runs no payment gateway; its Buyer Payment Protection Plan, live since 12 February 2026, is a discretionary reimbursement of up to Rs 5,00,000 per transaction for complete non-delivery by a TrustSEAL supplier, not escrow. IndiaMART is the go-to platform for B2B sourcing in India — no real alternative comes close in terms of supplier coverage and product breadth. However, the platform has significant trust issues: scam sellers, fake leads, and low-quality buyer inquiries are persistent complaints from both sides. IndiaMART does limited background verification on sellers, and even paid 'verified' badges don't guarantee legitimacy. Buyers should always verify suppliers independently before placing large orders.
Information updated 1 years ago
IndiaMART InterMESH Limited
4.8/5 on Google Play Store (4.75 from 7.93 lakh ratings) · Last verified 2026-08-05
Listing is free; visibility is not. IndiaMART publishes prices for only three of its seller packages, on its own help centre (page updated 2 June 2026): Mini Dynamic Catalog at Rs 35,000 for 1 year, Rs 72,000 for 2 years and Rs 90,000 for 3 years; TrustSEAL Pro at Rs 60,000, Rs 90,000 and Rs 1,20,000; and Maximiser Pro at Rs 72,000, Rs 1,10,000 and Rs 1,45,000. The MDC prices are marked exclusive of taxes, so add 18% GST. The higher tiers — IM Star Pro, IM Leader Pro and IM Industry Leader — carry no published price at all; IndiaMART simply says 'Request a quote today', which means a sales representative quotes you. So there is no monthly rate card: the cheapest published entry point is Rs 35,000 a year, roughly Rs 2,900 a month before GST. A useful sanity check comes from IndiaMART's own investor numbers — for the quarter ended 30 June 2026 it reported annualised revenue per paying supplier of Rs 69,000, and Rs 3,49,000 for its top 10% of paying suppliers. The average paid seller is therefore spending about double the entry package, and anyone quoting you one flat 'IndiaMART price' is guessing.
Registration is free. IndiaMART's own guide lays out the steps: go to the IndiaMART seller site, enter your mobile number and click 'Start Selling', then submit your name, phone number, company name, email, product names and address — GST details are optional at this stage. Once the account is approved you sign in to the Seller Dashboard with your mobile number and an OTP, open the Products section, add each product with its name, description, specifications and price, upload clear images and a video if you have one, and click Finish. Leads and buyer messages then arrive in the same dashboard. IndiaMART's Registration Fee page confirms basic registration costs nothing and lets you create a profile, list products and respond to enquiries. Two things to expect. First, free listings rank below paid ones — priority placement and BuyLead quota are what the paid packages actually buy. Second, a sales call: every paid-services page on IndiaMART's help centre carries a 'Boost Your Business With Us' form whose confirmation message reads 'Our sales representative will contact you shortly.'
B2B. IndiaMART describes itself in its own quarterly filings as 'India's largest online B2B marketplace for business products and services', and the sellers are manufacturers, wholesalers, exporters and service providers quoting on trade terms — minimum order quantities, bulk pricing, negotiated rates. Nothing physically stops an individual from posting a requirement and buying a single unit, and plenty of people do, but you should not expect a consumer experience: there is no cart, no checkout, no consumer returns policy and no buyer protection of the kind Amazon or Flipkart offer. IndiaMART states in its Payment Protection terms that it 'acts strictly as an online intermediary facilitating matchmaking between buyers and suppliers' and, in its help centre, that it 'does not have a payment gateway'. You negotiate with the supplier and pay the supplier directly. How business-to-business it really is shows in its own data: IndiaMART reports that 38% of its suppliers are also buyers on the platform.
As of 30 June 2026, per IndiaMART's own Q1 FY27 earnings presentation: 132 million live product listings, 8.8 million Indian supplier storefronts and 234 million registered buyers, spread across roughly 98,000 categories in 57 industries. The smaller number is the more revealing one — only 218,000 of those 8.8 million suppliers pay for a subscription, about 2.5%. Everything else is a free listing, which is worth remembering when a search result looks thin or the storefront hasn't been touched in years. On activity, the same quarter recorded 26 million unique business enquiries, and active buyers over the trailing 12 months stood at 41 million. Growth is uneven: storefronts grew 5% year on year and listings 8%, but paying suppliers were flat at 0% and the company disclosed that 1,852 paying suppliers were lost on a net basis during the quarter.
It isn't close, on the figures each company publishes. IndiaMART reported 234 million registered buyers, 8.8 million supplier storefronts and 132 million live product listings as of 30 June 2026. TradeIndia's own About page claims 11.4 million+ registered users, 89 million+ enquiries a year and 100,000+ product categories. The two count differently — 'registered buyers' is not the same as 'registered users' — but even discounting heavily, IndiaMART's audience is an order of magnitude larger. There is also a difference in what you can trust: IndiaMART is listed (NSE: INDIAMART) and files audited quarterly numbers with the exchanges, while TradeIndia's figures are self-reported on its own website and carry no date or audit. For a seller the practical trade-off is that IndiaMART brings far more buyer volume but also far more competing suppliers and higher package prices, and the lead-quality complaints below apply. Most sellers who use both treat TradeIndia as a cheaper second listing rather than a replacement.
Split them by model, because they are not interchangeable. In the same B2B directory-and-lead business, the direct rivals are TradeIndia and ExportersIndia — both far smaller, and neither publishes audited scale figures. For cross-border sourcing the comparison is Alibaba, which is where Indian buyers go for imports rather than domestic supply. Then there is transactional B2B commerce — Udaan, Amazon Business, Jio Mart Partner and similar — which is a genuinely different product: they take the order, hold inventory or logistics, and settle payment, whereas IndiaMART only introduces the two parties and steps back. The honest summary is that on domestic B2B discovery IndiaMART has no rival of comparable size, and its own disclosures show the pressure is coming from somewhere else: paying suppliers were flat year on year in the quarter ended June 2026, and revenue grew 9% on the standalone business mainly through higher realisation from existing suppliers rather than new ones.
None of its own, for buyer-supplier deals. IndiaMART's help centre is explicit: 'IndiaMART does not have a payment gateway and will never send you a payment link. You will make the payment directly to the supplier's verified bank account.' The old Pay with IndiaMART service, which did let sellers collect money through the platform, was discontinued permanently on 31 March 2024. What exists instead is the Buyer Payment Protection Plan, effective 12 February 2026 — and it is reimbursement, not escrow. IndiaMART's terms call it 'conditional, limited, and discretionary' and state it 'does not constitute an insurance contract, escrow mechanism, financial guarantee'. Cover runs up to Rs 5,00,000 per eligible transaction, at IndiaMART's sole discretion, and only for complete non-delivery: quality disputes, partial delivery, delays, made-to-order goods and buyer cancellations are all excluded. To stay eligible you must pay by NEFT, RTGS or IMPS into the supplier's verified bank account as shown under 'Know Your Seller' — UPI, QR codes, cash and personal-account transfers are specifically not covered. The supplier must be TrustSEAL-verified, both sides must be in India, and you must claim within 60 days with a police complaint (an FIR if the order is over Rs 1 lakh), KYC documents and a notarised affidavit. Seller subscriptions themselves are paid separately through IndiaMART's seller panel or app.
Test before you pay, and read the company's own numbers first — they are more candid than any review. Paying suppliers stood at 218,000 for the quarter ended 30 June 2026, flat year on year, with 1,852 net paying suppliers lost during the quarter; standalone revenue still grew 9%, which IndiaMART attributes to 'improvement in realization from paying suppliers'. In plain terms, growth came from charging existing sellers more, not from convincing new ones. The other figure worth knowing is Business Enquiries Delivered, which fell from 610 million in FY21 to 370 million in FY26 even as unique enquiries rose from 96 million to 114 million. Each enquiry now reaches roughly three suppliers instead of six. Read charitably that is IndiaMART cutting the spray of shared leads to raise quality; read as a seller, it means fewer leads landing in your inbox for the same subscription. That squares with the recurring complaints — BuyLeads that are irrelevant, stale, or already sent to competitors, and support that closes tickets with template replies. What's in favour: listing free costs nothing, and RFQ quota does scale honestly by tier (Silver monthly gets 7 BuyLeads a week, Gold 14-30, Platinum 30-100, per IndiaMART's own investor deck). The sensible route is to run a free listing for a quarter, count the genuine enquiries, and never commit Rs 35,000+ on a cold sales call that promises lead volumes not written into the contract.
Hand-picked videos to help you get started — tutorials, demos, and reviews.
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IndiaMART is a powerful Indian alternative to these international apps:
Yes, IndiaMART by IndiaMART InterMESH Limited is an Indian alternative to Alibaba. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Alibaba →
Yes, IndiaMART by IndiaMART InterMESH Limited is an Indian alternative to TradeIndia. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to TradeIndia →
Yes, IndiaMART by IndiaMART InterMESH Limited is an Indian alternative to ExportersIndia. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to ExportersIndia →
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