Best Indian Alternatives to Shopify in 2026
2026-09-10
There is a line in Shopify's own help centre that changes the maths for every Indian seller on the platform, and almost no "Shopify alternatives in India" list mentions it.
Shopify Payments — Shopify's in-house card processing — runs in 40 countries. Australia, Japan, Singapore, the UAE, most of Europe. India is not one of them. Shopify's documentation is blunt about what that means: "If your country isn't listed, or if Shopify Payments doesn't support your business category, then you need to use a third-party payment provider."
So you connect Razorpay, or Cashfree, or PayU. And the moment you do, Shopify charges you its third-party transaction fee — a cut of every single order, on top of whatever your payment gateway already takes.
Everywhere Shopify Payments exists, that fee is escapable. You switch to Shopify Payments and it goes to zero. In India there is no switch to flip. The fee is a permanent condition of selling on Shopify from India, and it is charged on the same rupee your gateway is already charging you for.
Checked on 10 September 2026, on shopify.com/in/pricing, geolocated to India:
| Shopify plan (India) | Price, billed yearly | Third-party payment fee |
|---|---|---|
| Basic | ₹1,499/month | 2% |
| Grow | ₹5,599/month | 1% |
| Advanced | ₹22,680/month | 0.6% |
| Plus | custom | 0.2% |
On Basic, a store doing ₹5,00,000 a month in sales hands Shopify ₹10,000 in transaction fees alone — nearly seven times the ₹1,499 subscription. That is the number worth holding in your head while you read the rest of this.
The short answer
Every Indian platform below either charges 0% per order, or charges its own percentage instead of a gateway markup rather than on top of one. We score each company on our Swadeshi Meter — a 0-100 rating weighted mostly toward shareholding, incorporation and board control. Those scores are in brackets.
| Platform | Entry price | Per-order fee | Best for |
|---|---|---|---|
| Typof [93] | ₹1,499/mo list | 0% on paid plans | A first store, on a budget |
| Aasaan [92] | ₹1,666/mo (₹19,999/yr) | 0% | Sellers wanting speed and WhatsApp built in |
| Zopping [93] | not published | 0% commission | Retailers running their own delivery |
| Dukaan [69] | not published | tiered, unverified | Phone-first, WhatsApp-led selling |
| StoreHippo [88] | ₹15,000/mo | 1% | Businesses already spending at that level |
| Zoho Commerce [93] | $19/mo (INR unverified) | 0% | Anyone already inside Zoho |
Two of those rows say "not published". That is not an oversight — see what we couldn't verify below. We would rather leave a gap visible than fill it with a number we can't stand behind.
Typof
Best for: Your first store, if you want the Shopify shape without the Shopify cut.
Typof is built in Bhubaneswar by Typof Technologies Pvt Ltd. It positions itself for artisans, boutique retailers and small D2C brands — "as easy as Canva" is their own framing.
The pricing is the interesting part. Typof's Build plan lists at ₹1,499/month — the exact same headline number as Shopify Basic in India. But Typof charges 0% transaction fee on paid plans. Same subscription, and the 2% simply isn't there.
At the time of checking, Typof was running a 50% off promotion on its two lower tiers, showing ₹749/month for Build and ₹1,875/month for Grow against list prices of ₹1,499 and ₹3,749. There was also a "₹10/month for the first 3 months" offer running on the site. Promotions come and go — the list prices are ₹1,499, ₹3,749 and ₹12,670 per month for Build, Grow and Scale.
What works well
- 0% transaction fee on every paid plan, which is the whole reason to be reading this list
- Free tier exists, capped at 50 products, so you can build before you pay
- Built for small Indian sellers rather than adapted for them
- Regularly discounted, so the effective entry price is often well under list
Watch out for
- Typof's own pricing page contradicts itself about the free plan. The plan table lists a "5% service fee", while the FAQ further down the same page says your only cost on the free plan is "just 10% per transaction". We are not able to tell you which is correct. Either way, the 0% applies to paid plans only — Typof's FAQ confirms "there is no additional transaction fee" on those.
- There is no Typof rating we can vouch for. The Play Store package linked from Typof's own site resolves to an app called "GST Billing and Invoice App" with 6 ratings — a different product from the store builder. Any "Typof is rated 4.3" figure you see elsewhere should be treated as unverified.
- Much smaller app and theme ecosystem than Shopify, which is the real trade-off across this entire list
- Heavy promotional pricing makes it hard to know what you'll actually pay at renewal — check the renewal rate, not the sign-up rate
Aasaan
Best for: Sellers who want the fee gone and will pay slightly more upfront for it.
Aasaan is built by Lightbooks Technologies Pvt Ltd in Hyderabad, founded in 2020. It's a headless commerce platform — decoupled front end and back end — with an AI store builder and WhatsApp marketing built in. It runs a dedicated "Switch from Shopify" migration page, so it knows exactly who it's competing with.
We had this page wrong until today, and it's worth being straight about it. Our Aasaan entry previously said pricing started at "$18/month — significantly cheaper than Shopify ($39/month)". That compared against Shopify's American price. Against Shopify's actual India pricing, the claim doesn't hold.
Here is the real comparison. Aasaan sells two plans, billed annually: Premium at ₹19,999/year (₹1,666/month) and Business at ₹39,999/year (₹3,333/month). Shopify Basic in India is ₹1,499/month. So Aasaan's entry plan is about 11% more expensive than Shopify's on subscription alone.
But Aasaan charges 0% transaction fee, and Shopify Basic charges 2%. Your payment gateway takes its cut either way, so that part cancels out and can be ignored in the comparison. What's left is ₹167/month more in subscription, against 2% of everything you sell.
The break-even is about ₹8,350 in monthly sales. Below that, Shopify Basic is genuinely cheaper. Above it — which is to say, for any store that is actually trading — Aasaan costs less, and the gap widens with every order. At ₹5,00,000/month in sales, Shopify's 2% is ₹10,000 and Aasaan's is nothing.
That is a much better argument than the one we were making, and it has the advantage of being true.
What works well
- Genuinely 0% transaction fees, stated in their own structured data and on the checkout page
- Headless architecture, so storefronts load fast
- WhatsApp marketing and one-click checkout included rather than sold as add-ons
- Founder-led Indian company, Hyderabad, scores 92 on our Swadeshi Meter
Watch out for
- There is no rating we can point you to. Aasaan publishes no App Store or Play Store link on its own site, and we could not confirm a merchant app listing. The 4.8 score our own page carries comes from G2 and rests on about 15 reviews — too small a sample to mean much either way.
- Annual billing only on the plans above — there is no cheap monthly way in, and no free tier
- Only two plans, so there's little room to grow into the product
- Below roughly ₹8,350/month in sales it is genuinely more expensive than Shopify
Zopping
Best for: Retailers running their own delivery fleet.
Zopping comes from ZopSmart Technology Pvt Ltd in HSR Layout, Bengaluru — a bootstrapped, profitable company, with Zopping Technology Pvt Ltd incorporated separately in Karnataka in 2025. Founders retain control, and the Swadeshi Meter score of 93 reflects that.
Its distinguishing feature is that it's built for hyperlocal retail: delivery slot management, route planning, multi-store inventory. If you're a grocery chain or a retailer who delivers, that's a different product from a generic store builder.
Zopping states plainly that there are no additional commission fees on your orders.
Watch out for
- We cannot tell you what Zopping costs. Its pricing page renders entirely in JavaScript and contains no price at all in the page source. See below.
- No merchant mobile app, so no user rating to check it against
- Delivery-oriented features are wasted overhead if you just ship by courier
Dukaan
Best for: Selling from a phone, over WhatsApp.
Dukaan (Growthpond Technology Pvt Ltd) was born in the 2020 lockdowns and became the fastest-growing Indian e-commerce SaaS of that moment. It is mobile-first in a way none of the others are — you can set up a whole store from your phone and drop the link into WhatsApp.
It is also the one entry on this list where we'd tell you to slow down.
Watch out for
- Its Google Play rating is 3.9 across 77,511 ratings. That is by far the largest sample here and the most trustworthy number on this page — and it is not a good score.
- Its Swadeshi Meter score is 69, the lowest on this list. Founders hold about 35%; foreign funds hold roughly 39%, including Lightspeed and Z47. It is Indian-incorporated and Indian-run, but the cap table is closer to Shopify's profile than to Zopping's.
- Headcount reportedly fell to a very small team by mid-2025. For a platform your revenue depends on, that's worth knowing.
- Its pricing is not published in a form we could verify — the pricing page is JavaScript-rendered. Dukaan does charge a per-order service fee that reduces on higher tiers, confirmed by its own help centre, but we could not confirm the percentages.
StoreHippo
Best for: Businesses already spending ₹15,000+/month on commerce infrastructure.
StoreHippo (Hippo Innovations Pvt Ltd, Gurugram) is the enterprise end of this list — B2B, multi-vendor marketplaces, hyperlocal, headless. Pricing: ₹15,000/month Business, ₹30,000/month Enterprise, and Platinum from ₹1,20,000/month on a one-year minimum. It charges 1% per order on Business and 0.5% on Enterprise.
A caveat on how we know that. StoreHippo's pricing page is also a JavaScript app — fetched directly it returns a 5 KB shell with no prices in it at all. These figures come from rendering the page, and they matched on two separate checks a day apart, which is why we're comfortable printing them. But they are not the kind of number you can confirm by viewing source, so treat them as good-as-of-today rather than fixed.
Watch out for
- StoreHippo is not a cheaper Shopify. ₹15,000/month is roughly ten times Shopify Basic. It competes with Shopify Plus, not Basic, and should be judged on that basis.
- It does charge a per-order fee — 1% on the entry tier is only marginally better than Shopify Basic's 2%
- No flagship consumer app, so there's no rating sample to check
Zoho Commerce
Best for: Anyone already living inside Zoho.
Zoho Corporation scores 93 on our Swadeshi Meter — privately held, Chennai-headquartered, famously never took outside investment. If you already run Zoho Books, CRM or Inventory, Zoho Commerce plugs into all of it, and the platform states 0% transaction fees.
Watch out for
- We could only verify Zoho Commerce's pricing in US dollars — $19/$59/$99 monthly, or $15/$49/$79 billed annually. The INR pricing is geolocation-keyed and rendered in JavaScript, and we could not confirm it.
- Store building is the weakest part of the Zoho suite; the integrations are the reason to choose it
- It's a big suite, and Commerce alone can feel like a small part of a system built for something else
What we couldn't verify
Two of the six pricing pages here — Dukaan and Zopping — render entirely in JavaScript. Fetched directly, mydukaan.io/pricing (188 KB) and zopping.com/pricing (75 KB) contain no ₹ or Rs price token anywhere in the source, and no plan-level fee percentages at all.
We mention this because it's a trap we walked into ourselves. Specific figures for both platforms were reported to us as primary-source verified. They weren't in the page source, weren't reproducible, and have been removed from our product pages rather than published. A number that appears on twenty listicles and in zero vendor pages is a number that was copied, not checked.
The same applies to Zoho's INR pricing, where a search for it returned our own site as a source, with a third-party blog mirroring our wording back at us. That's a citation loop, not a confirmation.
So: open the vendor's own pricing page before you commit to anything here. Third-party listings — including this one — go stale silently, and JavaScript-rendered pricing is precisely the kind that changes without anyone noticing.
Which one, for which seller
- Starting out, want the fee gone: Typof. Same list price as Shopify Basic, 0% per order, and a free tier to build on first.
- Actually trading, want the fee gone: Aasaan. Costs ₹167/month more than Shopify Basic and saves you 2% of everything — worth it above roughly ₹8,350/month in sales.
- Selling over WhatsApp from a phone: Dukaan, with the 3.9-star rating and the 69 Swadeshi score in full view.
- Running your own delivery: Zopping — but get a quote, because the price isn't published.
- Already spending enterprise money: StoreHippo, judged against Shopify Plus rather than Basic.
- Already in the Zoho suite: Zoho Commerce, almost by default.
Bottom line
The honest case for moving off Shopify in India is not that Indian platforms are dramatically cheaper on subscription. Mostly they aren't. Typof matches Shopify Basic at list price; Aasaan is slightly more; StoreHippo is roughly ten times more.
The case is the 2%. It applies to every order you will ever take, it exists specifically because Shopify Payments doesn't operate in your country, and unlike a merchant in Singapore or the UAE, you have no way to turn it off. On a store doing ₹5 lakh a month, that single line item is ₹10,000 — and every platform on this list charges either zero or less.
If you want to see how these compare head-to-head against the international tools, the Shopify alternatives page covers it, along with WooCommerce and BigCommerce. The rest of the category sits under e-commerce.
Pricing and fees checked 10 September 2026 against each vendor's own pages. Shopify's India figures were read from shopify.com/in/pricing with the request geolocated to India, since Shopify's pricing varies by country.