by MSG91
Best Cloud Communication Platform in India | Communication Platform as a Service - MSG91
MSG91 is a cloud communication platform founded in 2010 by Walkover Web Solutions in Indore, India. It provides APIs for SMS, email, WhatsApp, voice, and OTP verification that businesses integrate into their apps and workflows. The platform processes 2.5 billion+ monthly API calls and serves over 30,000 customers across 192 countries — including Indian brands like Razorpay, PolicyBazaar, MakeMyTrip, Ixigo, 1MG, Barista, NTPC, and Mahindra. MSG91's core strength is its developer-friendly API suite — SendOTP for phone verification, transactional SMS with DLT compliance built in, WhatsApp Business API at Meta's official rates, email delivery, and voice calls — all from a single dashboard with unified analytics. The platform includes serverless tools like Hello (customer support chat), Campaign (bulk messaging), Segmento (audience segmentation), ShortURL, and KnowledgeBase. DLT registration support is a significant advantage for Indian businesses navigating TRAI's regulatory requirements. Pricing follows a prepaid wallet model — add funds and consume credits across all channels. SMS starts at Rs 0.25/message, WhatsApp at Meta's official rate of Rs 0.78/marketing message with a Rs 500/month subscription per number (waived for first 2 months). No monthly commitments, no hidden fees — you pay only for what you use. Compare this to Twilio's dollar-denominated per-message pricing and MSG91 is significantly cheaper for Indian SMS/OTP volume. Best suited for Indian developers and businesses that need reliable transactional messaging (OTP, order confirmations, alerts) at scale with INR billing and DLT compliance built in. Enterprises needing a global omnichannel platform with advanced call center features may find Twilio or Vonage more feature-complete, though at 3–5x the cost for Indian traffic.
Information updated 1 years ago
Walkover Web Solutions (MSG91)
4.7/5 on Capterra (42 reviews) · Last verified 2026-04-25
Hand-picked videos to help you get started — tutorials, demos, and reviews.
How to use send OTP API?
How to integrate OTP widget?
How to integrate SendOTP API of MSG91
How to integrate SendOTP API of MSG91
MSG91 is a powerful Indian alternative to these international apps:
Yes, MSG91 by MSG91 is an Indian alternative to Twilio. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Twilio →
Yes, MSG91 by MSG91 is an Indian alternative to SendGrid. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to SendGrid →
Yes, MSG91 by MSG91 is an Indian alternative to Amazon SNS. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Amazon SNS →
Yes, MSG91 by MSG91 is an Indian alternative to Vonage. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Vonage →
Exotel Techcom
Exotel is a Bangalore-based cloud telephony platform powering 70M+ daily conversations for 7,000+ businesses including Ola, Swiggy, Flipkart, and HDFC Bank. Programmable voice APIs, SMS, WhatsApp, multi-level IVR, call recording, number masking, and WebRTC in-app calling. Credit-based pricing from Rs 9,999 for 5 months with 7-day free trial. Indian Twilio alternative.
Zoho Corporation
ZeptoMail is Zoho's transactional email service launched 2021 for OTPs, invoices, password resets, and order alerts — purpose-built for inbox delivery, not marketing blasts. SMTP relay plus REST API, Mail Agents for stream segmentation, real-time analytics, suppression lists, and dedicated IPs. Pay-as-you-go at $2.50 per 10,000 emails (~Rs 208), first 10K free, credits valid 6 months. Trusted by IIFL, India Cements, Alice Blue. SendGrid alternative.
Zoho Corporation
Arattai — the free Indian WhatsApp alternative built by Zoho in Chennai, with 10M+ installs on Google Play (verified) after a viral surge from its September 2025 relaunch. Made-in-India messaging app: text, voice notes, voice and video calls, photo and document sharing, Stories, group chats, and 1-tap WhatsApp chat migration. Ad-free, no tracking, no in-app purchases, data stored on Indian servers. Privacy-first WhatsApp and Telegram alternative for India.
Bobble AI
Bobble AI is an Indian AI-powered mobile keyboard from Gurugram, used by 100M+ Android and iOS users. Type in 120+ languages with Hindi, Tamil, Bengali, Marathi and other Indic transliteration, swipe and voice input. Send personalised bobblehead stickers built from your selfies, plus GIFs, memes and festival themes. AI Summary, AI Reply and AI Translate sit inside the keyboard. 100% free, no premium tier.
Chatwoot Inc.
Chatwoot is an Indian-founded open-source customer engagement platform with 22,000+ GitHub stars — unified inbox for live chat, email, WhatsApp, Instagram, Facebook, and Telegram. Built-in Captain AI agent, automated workflows, internal notes, and CSAT surveys. Self-host free under MIT License or cloud plans from $19/agent/month. Privacy-first Intercom and Zendesk alternative.
Daakia Private Limited
Daakia is a Kolkata-registered video conferencing and messaging platform with AI live translation built in, so participants can read captions and chat in their own language. The free Bronze plan allows 100 participants for 45 minutes; paid plans run Rs 799 to Rs 1,699 a month and add recording, whiteboard, webinars and live streaming. 100K+ Play installs, 4.5 from 483 ratings.
