by Ola Krutrim
Krutrim Contact Center is an AI-driven customer support platform built by Ola Krutrim (founded by Bhavish Aggarwal), headquartered in Bengaluru. It is part of Krutrim Cloud — India's first AI unicorn valued at over $1 billion. The contact center product uses Krutrim's proprietary large language models trained on Indian language data to power multilingual chatbots that can handle customer queries across 22 Indian languages including Hindi, Tamil, Telugu, Kannada, and Marathi. The platform's key differentiator is its deep Indian language understanding — the AI adapts to user language preferences, regional dialects, and conversational styles in real time. Features include automatic knowledge base updates, sentiment recognition, NLP-powered conversation analytics, multi-channel interaction management, and regulatory-compliant data handling. Ola's own customer service has fully transitioned to this AI-driven system, serving as a large-scale proof of concept. Pricing is custom and available on request — the platform targets mid-to-large Indian enterprises rather than small businesses. Krutrim Cloud offered free access to its services worth INR 100 crore until Diwali 2025 as a promotional push, though post-promotion pricing has not been publicly disclosed. For context, equivalent solutions from Zendesk or Genesys typically start at $49-99 per agent per month. Best suited for Indian enterprises with large customer support volumes and multilingual user bases — think e-commerce, fintech, telecom, and government services. The product is still maturing compared to Freshdesk or Zendesk, and Krutrim's broader AI platform has faced criticism for accuracy issues and leadership instability. Teams that need battle-tested reliability may want to wait for the platform to stabilize further.
Information updated 1 years ago
Ola Krutrim
Hand-picked videos to help you get started — tutorials, demos, and reviews.
Krutrim AI Tutorial for Beginners | Learn Ola Krutrim | India's own AI
India's own AI 'Krutrim' | First Unicorn AI company in India| Ola AI
Krutrim: India's Own AI Model, developed by Ola #india #AI
OLA Krutrim AI | Ola ‘कृत्रिम’ AI के फीचर्स, कैसे एक्सेस करें। Krutrim AI Language Model, Website
Krutrim Contact Center is a powerful Indian alternative to these international apps:
Yes, Krutrim Contact Center by Ola Krutrim is an Indian alternative to Zendesk. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Zendesk →
Yes, Krutrim Contact Center by Ola Krutrim is an Indian alternative to Freshworks. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Freshworks →
Yes, Krutrim Contact Center by Ola Krutrim is an Indian alternative to Genesys. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Genesys →
Yes, Krutrim Contact Center by Ola Krutrim is an Indian alternative to Five9. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Five9 →
Ola Krutrim
Krutrim is Ola’s Bengaluru-based AI arm, and what it sells has changed. It launched in 2024 as an AI Studio — a no-code model-building platform with a catalogue of multilingual Indian-language LLMs — but after halting its foundation-model and custom-chip programmes in late 2025 it now trades as Krutrim Cloud, an India-hosted GPU and CPU cloud aimed at enterprises. Indian data residency is still the core pitch; the model studio largely is not.
Ola Krutrim
Krutrim Cloud is India's first sovereign AI cloud, built by Ola Krutrim (India's first AI unicorn, January 2024). Get NVIDIA A100 GPU-as-a-service, distributed training clusters, low-latency inference and model fine-tuning — all hosted in Indian data centres with INR pricing and full data residency. Includes the open-source Krutrim-2 12B model trained on 22 Indian languages plus a Language Hub API. Best for Indian enterprises with data-sovereignty requirements.
Ola Krutrim
Krutrim Assistant (Kruti) — the agentic AI assistant from Bengaluru-based Ola Krutrim — is discontinued. Checked 2 Sep 2026: kruti.ai redirects to a maintenance-only page, and the app is delisted from both Google Play and the Apple App Store. It was pulled in April 2026 as Krutrim moved away from consumer AI toward cloud services. Consider Sarvam or Puch AI as live Indian alternatives.
Ola Krutrim
Ola Maps is an AI-powered mapping platform by Ola Krutrim, launched July 2024 in Bengaluru. Combines OpenStreetMap with proprietary AI for India-optimized turn-by-turn navigation, route optimization, offline maps, and transit info. Developer APIs (Directions, Autocomplete, Geocoding, Places) offer 5M free calls/month per API and pricing 50% below Google Maps. ONDC startups get 3 years free. Best for Indian devs seeking affordable mapping APIs.
Chatwoot Inc.
Chatwoot is an Indian-founded open-source customer engagement platform with 22,000+ GitHub stars — unified inbox for live chat, email, WhatsApp, Instagram, Facebook, and Telegram. Built-in Captain AI agent, automated workflows, internal notes, and CSAT surveys. Self-host free under MIT License or cloud plans from $19/agent/month. Privacy-first Intercom and Zendesk alternative.
Freshworks Inc
Freshworks is a customer engagement software suite founded in Chennai in 2010 by Girish Mathrubootham. Spans 10+ products — Freshdesk (support), Freshsales (CRM), Freshservice (ITSM), Freshmarketer, Freshteam — with the Freddy AI assistant powering ticket routing and suggested replies. Free tiers available; paid plans from ~$15/agent/month. NASDAQ-listed with $838M FY25 revenue and 3,800 of 4,500 employees in India. Best for SMBs avoiding Salesforce complexity.
