by WebEngage
Product & Revenue Analytics | Get Insights into Product Usage | WebEngage
WebEngage Analytics is the product and revenue analytics module of WebEngage, a full-stack customer retention platform founded in 2011 in Mumbai, India. It helps consumer businesses track user behavior across web and mobile apps โ from page views and events to funnels, cohorts, and revenue attribution โ all from a single unified dashboard. Over 800 brands including Unilever, Airtel, Myntra, Sony, Groww, and Tata Motors rely on WebEngage for their customer data needs. The platform's core strength is its tight integration with WebEngage's engagement suite โ analytics insights feed directly into journey builders, segmentation engines, and multi-channel campaigns (push, email, SMS, WhatsApp, in-app). This means you don't just see what users are doing, you can act on it immediately. It supports 10+ Indian languages for Tier 2/3 audience segmentation, and offers native WhatsApp analytics โ critical for Indian consumer apps where WhatsApp open rates are 5x email. WebEngage is enterprise-focused with no self-serve plan โ pricing starts around $25,000/year for mid-market companies, billed in INR with Indian GST (no forex risk). This makes it significantly more affordable than dollar-denominated alternatives like Mixpanel or Amplitude for Indian businesses. Custom MAU-based pricing is available for larger deployments. Best suited for mid-market Indian consumer brands (D2C, fintech, edtech, e-commerce) that want analytics tightly coupled with engagement automation. Smaller startups or teams needing lightweight, self-serve analytics may find the pricing steep and the platform overkill โ Mixpanel or PostHog would be more appropriate for early-stage teams.
Information updated 7 months ago
WebEngage
4.5/5 on Capterra (32 reviews) ยท Last verified 2026-04-25
Hand-picked videos to help you get started โ tutorials, demos, and reviews.
Getting started with user and product analytics on the WebEngage platform
WebEngage Beginner Tutorial | Customer Data & Marketing Automation Software
Learner masterclass: Getting started with the WebEngage dashboard by Jesse George
WebEngage Tutorial 2025 | Master Customer Engagement & Retention (Demo Included)
WebEngage Analytics is a powerful Indian alternative to these international apps:
Yes, WebEngage Analytics by WebEngage is an Indian alternative to Google Analytics. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Google Analytics โ
Yes, WebEngage Analytics by WebEngage is an Indian alternative to Mixpanel. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Mixpanel โ
WebEngage
WebEngage Engagement is the multi-channel customer engagement suite from WebEngage, founded 2011 in Mumbai. Drag-and-drop Journey Designer with A/B testing powers campaigns across push, email, SMS, WhatsApp, in-app, web push, and on-site overlays. Native WhatsApp templates with two-way chat, AI send-time optimisation, and generative AI engagement scoring. INR billing โ typically 30โ50% cheaper than CleverTap. Used by Unilever, Airtel, Myntra, and Groww.
CleverTap
CleverTap is an all-in-one customer engagement and retention platform from Mumbai, founded in 2013. It unifies real-time analytics, AI-powered segmentation, journey orchestration, and omnichannel messaging (push, in-app, email, SMS, WhatsApp) in a single dashboard. Processes 100B+ events monthly for HDFC Bank, Swiggy, PhonePe, and Groww. Best for mobile-first product and growth teams. Gartner Magic Quadrant Leader for Personalization Engines.
Zoho Corporation
Zoho Analytics is an AI-powered self-service BI platform from Chennai-based Zoho Corporation, part of Zoho One. Connects to 500+ data sources, builds drag-and-drop dashboards across 50+ chart types, and answers natural-language questions via the Zia AI assistant. White-label embedded analytics. Integrates with Zoho CRM, Books, Projects, Desk. Indian data residency. Free for 2 users; paid plans from $24/month. Best for SMBs without a data team.
Darwinbox
Darwinbox is a Hyderabad-built enterprise HRMS founded in 2015, serving 2 million+ employees at 700+ enterprises including Mahindra, Tata AIA, Adani, and Sembcorp. Covers the full hire-to-retire lifecycle โ recruitment, onboarding, payroll, attendance, performance, learning, and HR analytics โ in 45+ languages with a mobile-first design and no-code workflow configuration. Best for mid-market and enterprise companies in India, SE Asia, and the Middle East.
Frappe Technologies
ERPNext is a 100% open-source ERP by Mumbai-based Frappe Technologies, active since 2008 and used in 150+ countries. Covers accounting, inventory, manufacturing, HR & payroll, CRM, projects, and asset tracking with built-in GST, e-invoicing, TDS, PF, and ESI compliance. Self-host free under no per-user licensing or use Frappe Cloud from ~$10/site/month. Customisable via the low-code Frappe Framework. Best for Indian SMBs replacing SAP or Oracle.
eSign Genie (Foxit Software)
eSign Genie (now Foxit eSign) is an electronic signature platform co-founded in 2014 by Indian entrepreneurs Mahender Bist and Anita Sharma, with core development out of India. Offers reusable templates, bulk signing, in-person mode, audit trails with Certificates of Completion, REST APIs, MFA, and HIPAA-compliant 256-bit encryption. Supports signing in 11 languages. Plans from $8/sender/month โ best for SMBs and legal teams seeking affordable e-signatures.
