by Magnet Brains Software Technology Pvt. Ltd.
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Pabbly Connect is a workflow automation tool built by Magnet Brains Software Technology Pvt. Ltd., founded by brothers Pankaj Agarwal and Neeraj Agarwal in Bhopal, Madhya Pradesh. Launched in 2020 as part of the wider Pabbly suite (which also includes Pabbly Subscriptions and Pabbly Email Marketing), it lets users build multi-step, no-code workflows across 2,000+ apps using triggers, filters, routers, webhooks, and data formatters — the same job Zapier or Make does, but priced very differently. The headline draw is pricing. Monthly plans start around $19/month with unlimited workflows and unlimited internal steps, and Pabbly also sells a rare one-time lifetime deal that removes recurring billing entirely — a pricing model almost no competitor offers. That makes it attractive to cost-conscious freelancers, small agencies, and bootstrapped founders running high-volume automations who would otherwise pay Zapier hundreds of rupees per task tier. The company is a genuinely swadeshi outfit: Indian-incorporated (Magnet Brains, registered 2013 in Bhopal), self-funded with no external rounds, and run by its Indian founders, who stay personally visible in the support community. The platform is SOC 2 Type 2 and ISO 27001:2022 certified and runs on AWS with encryption at rest. The honest trade-offs: the interface feels dated next to Zapier's polish and has a steeper initial learning curve, support is forum/ticket-based with no live chat, some niche app integrations are still missing, and error feedback during workflow failures can be unclear when debugging. A few long-term users have also flagged rigid account-management policies and surprise renewal charges. Overall it is a strong pick for teams that have outgrown free-tier automation and want predictable or one-time cost — just go in expecting a rougher UI and slower support than the big-name alternatives.
Magnet Brains Software Technology Pvt. Ltd.
4.5/5 on Capterra (84 reviews) · Last verified 2026-07-11
Hand-picked videos to help you get started — tutorials, demos, and reviews.
Pabbly Connect Integration Tutorial
Pabbly Connect Tutorial for Beginners – Start Automation Today
Pabbly Connect is a powerful Indian alternative to these international apps:
Yes, Pabbly Connect by Magnet Brains Software Technology Pvt. Ltd. is an Indian alternative to Zapier. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Zapier →
Yes, Pabbly Connect by Magnet Brains Software Technology Pvt. Ltd. is an Indian alternative to Make. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Make →
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