by Zoho Corporation
Social media management software for all businesses - Zoho Social
Zoho Social is a social media management platform built by Zoho Corporation out of Chennai, India. It lets businesses and agencies manage multiple social media accounts from a single dashboard โ supporting Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, and Google Business Profile. Launched as part of the broader Zoho ecosystem, it competes directly with Hootsuite, Buffer, and Sprout Social at a fraction of their cost. Key features include a visual content calendar for planning posts, bulk scheduling for publishing multiple posts at once, SmartQ (AI-powered optimal posting time prediction), real-time social monitoring for brand mentions and keywords, and a unified inbox to respond to comments and messages across all platforms. The built-in analytics dashboard tracks engagement metrics, audience growth, and post performance with exportable reports. For agencies, the platform supports multi-brand management with client-specific dashboards. Zoho Social offers a forever-free plan with basic features for one brand and six social channels. Paid plans start at $10/month (Standard) and go up to $330/month (Agency Plus), with 15-day free trials on all tiers. Compared to Hootsuite ($99/month for Professional) or Sprout Social ($199/seat/month), Zoho Social delivers 70-80% of the feature set at roughly one-third the price โ making it one of the most affordable options for Indian SMBs. Best suited for small businesses, digital marketing agencies, and teams already using Zoho's ecosystem (CRM, Desk, Campaigns). Users who need advanced social listening, influencer management, or deep competitor analysis may find the feature set limited compared to enterprise tools like Sprout Social. However, for most Indian businesses managing day-to-day social media operations, Zoho Social hits the sweet spot of affordability and functionality.
Information updated 7 months ago
Zoho Corporation
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Hand-picked videos to help you get started โ tutorials, demos, and reviews.
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