by Zoho Corporation
Email marketing software | Zoho Campaigns
Zoho Campaigns is an email marketing and automation platform built by Zoho Corporation, headquartered in Chennai, India. Part of the broader Zoho One ecosystem of 55+ business apps, Campaigns handles everything from one-off email blasts to multi-step drip sequences, SMS campaigns, and subscriber lifecycle management โ positioned as an affordable Indian alternative to Mailchimp and Constant Contact. The platform's core strength is its drag-and-drop email editor with pre-built templates, advanced audience segmentation, A/B testing, and workflow automation that can trigger emails based on opens, clicks, or CRM events. Deep integration with Zoho CRM means contact lists sync automatically, and you can build segments from CRM deal stages, lead scores, or custom fields without exporting CSVs. Built-in analytics track opens, clicks, bounces, and unsubscribes by campaign with drill-down reporting. Pricing is a major differentiator: the Forever Free plan supports up to 2,000 contacts with 6,000 emails per month and 5 users โ more generous than Mailchimp's free tier. The Standard plan starts at $3/month (billed annually) for 500 contacts with unlimited emails, while Professional adds contact scoring, dynamic content, and advanced automation from $4.50/month. A dedicated IP for deliverability costs $35/month extra. Zoho Campaigns is best suited for small-to-mid businesses already in the Zoho ecosystem, cost-conscious marketing teams, and Indian businesses that want data residency options. Users looking for cutting-edge AI content generation or best-in-class deliverability may find Mailchimp or ActiveCampaign stronger in those specific areas, but for the price Campaigns delivers solid functionality.
Information updated 7 months ago
Zoho Corporation
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Zoho Corporation
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Zoho Corporation
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Zoho Corporation
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Zoho Corporation
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Zoho Corporation
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Zoho Corporation
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