by UrbanPiper
UrbanPiper: POS Integrations To Manage Online Orders
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UrbanPiper is a restaurant technology platform built in Bengaluru, India, founded in 2015. It solves the biggest operational pain point for multi-platform restaurants: managing orders from Swiggy, Zomato, UberEats, Talabat, and other delivery aggregators through a single unified dashboard integrated with the restaurant's existing POS system. With 27,000+ restaurant locations worldwide and clients including McDonald's, KFC, Pizza Hut, Subway, Taco Bell, and Rebel Foods, UrbanPiper is the market leader in India's restaurant middleware space. The platform offers three core products: Hub (order aggregation from all delivery platforms into one POS), Prime (cloud-based restaurant POS with billing, inventory, and table management), and a menu management system that lets restaurants update menus across all platforms simultaneously. Features include centralized order tracking, real-time stock level sync, sales analytics, and automated item availability toggling — so if a dish runs out, it's instantly marked unavailable on Swiggy, Zomato, and all other connected platforms. UrbanPiper raised $32.3M in total funding and made history as the first startup to be funded by both Swiggy and Zomato — competitors who both recognized UrbanPiper as essential restaurant infrastructure. Revenue reached Rs 53.1 crore (FY2025) with 213 employees. Pricing is not publicly listed — it's custom-quoted based on restaurant size, number of outlets, and features needed, typical of B2B SaaS in the restaurant space. UrbanPiper is best suited for restaurant chains and cloud kitchens operating across multiple delivery platforms who need to eliminate order misses and manual menu updates. Single-outlet restaurants may find the platform overkill and expensive. The most common complaints are around customer support — response times of 10-15 days for unresolved issues, no single point of contact for escalation, and slow root cause analysis for technical failures. Not all features available on Swiggy/Zomato dashboards are replicated in UrbanPiper's interface.
Information updated 1 years ago
UrbanPiper Technology Pvt Ltd
4.5/5 on G2 (58 reviews) · Last verified 2026-09-12
UrbanPiper is a Bengaluru-built restaurant technology platform that connects a restaurant's own POS system to the delivery aggregators it sells on — Swiggy, Zomato, UberEats, Talabat and others. Instead of staff juggling a separate tablet per aggregator, orders land in one dashboard, menu changes push to every platform at once, and items auto-mark as unavailable everywhere when stock runs out. The legal entity is UrbanPiper Technology Pvt Ltd, incorporated in Bengaluru in February 2016 (CIN U72900KA2016PTC085864).
Yes — which is unusual, since they are direct rivals. Both Swiggy and Zomato took part in UrbanPiper's $24 million Series B in April 2022, alongside Sequoia Capital (now Peak XV) and Tiger Global. Being backed by both major aggregators is rare validation for a middleware company that has to integrate with each of them even-handedly. As of our last check, founders held roughly 36% and Swiggy and Zomato together around 11%, with foreign VCs holding roughly 38%.
UrbanPiper does not publish pricing. There is no public pricing page and no self-serve tier — you get a custom quote based on your number of outlets, the modules you need and your order volume. This is a common complaint from smaller restaurant operators trying to compare it against alternatives, since you cannot size up the cost without talking to sales first.
Both. Its core product is integration middleware that plugs into the POS you already run, which is how most customers use it. It also offers its own point-of-sale product for restaurants that want the whole stack from one vendor. UrbanPiper additionally acquired the US business of Ordermark in 2023, extending the same aggregator-integration model into the American market.
The most widely cited figure is 27,000+ restaurant locations across eight countries, with customers including McDonald's, Pizza Hut, KFC, Subway, Taco Bell, Curefoods and Rebel Foods. Note that this number dates from its April 2022 funding announcement and the company has not published an audited update since, so treat it as a floor rather than a current count. At that time UrbanPiper said it processed around 18% of all online food orders in India.
Hand-picked videos to help you get started — tutorials, demos, and reviews.
Best POS Software for Restaurants In India | Touch Enabled | urbanPOS
UrbanPiper Demo — Restaurant Software Newbie Tutorial
Restaurant Management System | Manage orders from Zomato, Swiggy in one place
8 Reasons Why Your Restaurant Needs A POS #shorts
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