by Smartlook (Cisco)
Smartlook: Product analytics & visual user insights
Smartlook is a qualitative and quantitative product analytics platform founded in 2016 in Brno, Czech Republic. It provides session recordings, heatmaps, event tracking, and conversion funnels for both web and native mobile apps (iOS, Android). With over 300,000 businesses using the platform and 2,800+ paying organisations, it's one of the more established tools in the user behavior analytics space. Smartlook was acquired by Cisco in June 2023 to strengthen Cisco AppDynamics' digital experience monitoring capabilities. The platform captures and replays actual user sessions so you can see exactly how visitors interact with your site or app — where they click, scroll, hesitate, and drop off. Heatmaps aggregate this data visually. Event tracking lets you define custom events without code changes, and conversion funnels show where users abandon multi-step processes. The mobile SDK supports native iOS and Android apps, which is a differentiator vs Hotjar (web-only at the time of Smartlook's rise). Pricing starts with a free plan (3,000 sessions/month, 1-month data retention). The Pro plan begins at $55/month with more sessions and longer retention. Enterprise pricing is custom. Compared to Hotjar (from $39/month) and FullStory (from $199/month), Smartlook sits in the mid-range — more affordable than FullStory but pricier than Hotjar's basic tier. Important caveat: Smartlook is reaching End of Sale on May 31, 2026, following the Cisco acquisition. Existing customers can continue, but new signups will transition to Cisco's integrated observability platform. Best suited for product teams that want combined web + mobile analytics in one tool. Teams starting fresh in 2026 should evaluate whether the Cisco transition affects their long-term plans.
Information updated 7 months ago
Smartlook.com s.r.o. (now Cisco)
4.7/5 on Capterra (136 reviews) · Last verified 2026-04-25
Hand-picked videos to help you get started — tutorials, demos, and reviews.
How to Use Smartlook | Step-by-Step Guide for Session Recording & Analytics (2026)
How to Use Smartlook | Step-by-Step Guide for Session Recording & Analytics (2025)
Smartlook SDK | Mobile App Recording
Analyze user behavior in ways never possible before
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