MoEngage is an insights-led customer engagement platform founded in 2014 and headquartered in Bangalore, India. Trusted by 1,350+ global consumer brands — including Flipkart, Samsung, OYO, Domino's, Nestle, and Deutsche Telekom — it enables marketers to orchestrate personalised, omnichannel campaigns across push notifications, email, SMS, in-app messaging, WhatsApp, and web push from a single dashboard. What sets MoEngage apart is its AI engine, Sherpa, which predicts user behaviour — churn risk, optimal send times, best-performing channels — and auto-optimises campaigns accordingly. The platform's funnel and cohort analytics make it easy to visualise drop-offs, segment users by behaviour, and trigger real-time flows based on events. Deep integrations with CDPs, analytics tools, and data warehouses (Snowflake, BigQuery, Redshift) make it enterprise-ready. Pricing is enterprise-focused: plans start at $999/month (Standard) with custom quotes for larger deployments. The average annual contract is around $186K, positioning MoEngage squarely for mid-market and enterprise brands — not indie apps or early-stage startups. There is no free plan, though a 30-day trial is available. MoEngage is best suited for consumer brands with significant mobile traffic that need AI-driven engagement at scale — e-commerce, food delivery, fintech, and media companies. Smaller teams with limited budgets or those needing simple email-only automation may find it overkill. The platform shines when you have enough user data to fuel its predictive capabilities.
Information updated 7 months ago
MoEngage
4.5/5 on G2 (523 reviews) · Last verified 2026-04-25
Hand-picked videos to help you get started — tutorials, demos, and reviews.
MoEngage Tutorial 2026 | How to Use Marketing Automation & Customer Engagement
What is MoEngage? | MoEngage Explained in Simple Terms | AI-Powered Customer Engagement Platform
How to use push notifications to improve user onboarding and activation
MoEngage Demo | Customer Engagement Platform Tutorial
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