StepSetGo

StepSetGo (SSG) is India's first fitness app that pays you to walk. Built in Mumbai and co-founded by Abhay Pai, it launched in 2019 and has crossed 10 million downloads on Google Play. The concept is simple: walk, earn SSG Coins, and redeem them for discount coupons, gift cards, and products from Indian brands. The app tracks daily steps, calories burned, distance covered, and detailed workout sessions (walks, runs, cycling). Users earn SSG Points for every 2,000 steps and can compete with friends on leaderboards. The 'Deal Buddies' feature provides guaranteed discounts on 50+ top brands year-round. SSG also runs step challenges and seasonal competitions to keep users motivated — the gamification angle is what separates it from plain step counters like Google Fit. StepSetGo is free to use with an ad-supported model. A Pro subscription removes ads and unlocks faster coin earning. The free tier is functional but ad-heavy — users report that nearly every tap opens an ad. The rewards themselves are discount coupons rather than direct cash, so expectations should be calibrated: you're earning small perks for staying active, not a side income. StepSetGo is best suited for casual walkers who want a little extra motivation to hit daily step goals. The Indian brand rewards make it more relevant than international alternatives. However, serious fitness enthusiasts will find the tracking features basic compared to Google Fit or Samsung Health, and the ad experience on the free tier frustrates many users.