by Mohalla Tech Pvt Ltd
Moj: Short Drama & Reels – Apps on Google Play
Moj is one of India's largest home-grown short-video platforms, built by Bangalore-based Mohalla Tech Private Limited (the same company that operates ShareChat). It launched in July 2020, days after the Indian government banned TikTok, positioning itself as a leading TikTok alternative built specifically for Indian creators and audiences. Mohalla Tech is privately held and doesn't publish a regular, current Moj-only user count — see the FAQ below on user numbers for what is and isn't verifiable here. Unlike TikTok or Instagram Reels, Moj is a regional-language-first platform. Content is primarily consumed and created in 15+ Indian languages including Hindi, Tamil, Telugu, Marathi, Bengali, Gujarati, Kannada, Malayalam, Punjabi, Bhojpuri, Odia, and Assamese. This makes it especially popular in tier-2 and tier-3 cities where English-first apps see much lower engagement. Content genres range from comedy skits, dance, lip-sync, and beauty to emerging categories like short dramas (vertical serialized fiction), devotional content, news recaps, and local-language cooking tutorials. For creators, Moj offers a suite of editing tools: filters, effects, green-screen, text overlays, voiceovers, and a massive library of licensed Bollywood and regional music. The platform runs the Moj For Creators (MFC) program and branded-content partnerships, giving Indian creators monetization paths that don't require building a YouTube or Instagram following first. The algorithm is optimized for discovery in regional language feeds, helping new creators go viral without existing followers. Moj is best suited for Indian consumers and creators who want content in their native language, tier-2/3 city audiences, and families who prefer short-form entertainment over long-form YouTube videos. Users looking for global content, English-language comedy, or more polished production values may prefer Instagram Reels or YouTube Shorts.
Information updated 1 years ago
Mohalla Tech Pvt Ltd
4.3/5 on Google Play Store, India (gl=IN) — 4.26 raw average (displays as 4.3) from 20.3L (2,030,435) ratings, package in.mohalla.video, checked 2 Sep 2026. · Last verified 2026-09-02
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A ring light and phone stand can make short-video recording steadier and better lit for Moj creators.
Yes. Moj is built and operated by Mohalla Tech Private Limited, an Indian company headquartered in Bengaluru — the same company that runs ShareChat. Mohalla Tech was incorporated in January 2015 by IIT Kanpur graduates Ankush Sachdeva, Bhanu Pratap Singh and Farid Ahsan; Moj's own Google Play listing shows the developer as 'ShareChat' with publisher URL mojapp.in, confirming the link. The company is privately held and has raised funding across several rounds from a mix of Indian and international investors, including Tiger Global, Snap Inc, Google, Times Group and Temasek. Press reports from mid-2026 say Mohalla Tech is preparing an IPO — a targeted raise of up to $400 million within four to five quarters — but as of this page's last check it remains a private company with no listed shares.
There's no clean current answer, and that's worth being upfront about. The figure most commonly repeated elsewhere — 'Moj has 160 million+ monthly active users' — traces back to a company statement from mid-2021, not a current disclosure, and earlier versions of this page repeated it as if current. Mohalla Tech is privately held and doesn't publish regular Moj-only user metrics the way a listed company would. The most recent figures we could find, reported by Bloomberg in July 2026, describe ShareChat and Moj together serving around 150 million monthly active users, with a combined-ecosystem reach (an advertiser-facing figure, not an audited metric) marketed at 300 million+ — but these are combined ShareChat+Moj numbers, not Moj on its own. Treat any single 'Moj has X million users' claim you see, on this page or elsewhere, with caution unless it names a dated source.
Yes. Moj is free to download and use for watching and posting videos — Google Play's own listing prices the app at ₹0. The company earns revenue through advertising and brand partnerships rather than charging viewers. Creators who join the Moj For Creators (MFC) program can earn through direct payouts and branded collaborations, but using Moj as a viewer costs nothing.
Moj publishes a privacy policy and terms of use, and has appointed a Grievance Officer as required under India's IT Rules, both hosted on help.mojapp.in. That said, independent reporting has raised real concerns: a 2021 investigation by The Ken described content moderation at ShareChat/Moj as leaning heavily on third-party contractors and falling short of the transparency standards larger platforms publish, and reported that moderators were at one point instructed to remove posts critical of the government alongside genuinely policy-violating content. Neither of those is a company statement, so treat them as independently reported rather than Moj-confirmed — but they're a reasonable basis for normal social-media caution: avoid sharing personal details in videos or comments, and use the in-app reporting tools for content that violates policy.
The comparison is mostly historical, since TikTok has been banned in India since 29 June 2020 and Moj launched days later specifically to fill that gap. Where they're similar: both are vertical short-video apps built around music, effects and an algorithmic For You-style feed. Where they differ: Moj is regional-language-first, with content built around 15+ Indian languages rather than English/global content, and it leans harder into formats like short dramas and devotional content that never had comparable weight on TikTok's global version. Moj also runs licensed Bollywood and regional-film music rather than TikTok's global licensing catalogue. For an Indian user who used TikTok before the ban, Moj is the closest domestically-built equivalent, though Instagram Reels and YouTube Shorts are the bigger platforms by reach today.
Depends on the audience and language. Instagram Reels dominates with urban, English/Hindi-comfortable users aged 18-35 — a Meta-commissioned IPSOS survey in 2025 found 92% of Indian respondents preferred Reels over other short-form formats, and Reels' engagement rate is reported to run well ahead of regional apps. Moj's strength is the audience Reels under-serves: tier-2/tier-3 city users and regional-language speakers across Hindi, Tamil, Telugu, Marathi, Bengali, Gujarati, Kannada, Malayalam, Punjabi, Bhojpuri, Odia and Assamese content. If you or your target audience are comfortable in English and based in a metro, Reels' reach and engagement are hard to beat. If you're creating for a regional-language, non-metro audience, Moj's algorithm and MFC program are built specifically for that discovery pattern.
Through the Moj For Creators (MFC) program, described on Moj's own creator site (creators.mojapp.in) and help center (help.mojapp.in). Creators apply through a touchpoint in their Moj profile; the program includes training on video production and niche-specific content (dance, acting, beauty, food, education, etc.), and selected creators get monetization through direct earnings and brand collaborations. Moj also runs an MFC 'Journey' system with tiered badges (up to 'Royal Star' and 'MFC Select' status) that unlock further rewards. Exact payout rates aren't published by Mohalla Tech; independent comparisons generally describe Moj's per-creator payouts as lower than YouTube Shorts, but treat any specific rupee figure you see elsewhere as unverified.
Mohalla Tech Private Limited is the registered company behind both Moj and ShareChat, and it is the developer name on their Google Play listings — so it appears on card and UPI statements instead of the app name you recognise. A charge from it is normally an in-app purchase in Moj or ShareChat: coins, gifts sent to creators during live streams, or a subscription. Live-stream gifting is the most common surprise, because coins are bought in a few taps mid-stream. It is a legitimate Indian company, not an unknown or fraudulent merchant.
Billing runs through Google Play or the App Store, not through Moj directly, so that is where you cancel. On Android open the Play Store, tap your profile picture, then Payments and subscriptions, then Subscriptions, and cancel the Moj or ShareChat entry. For a one-off coin purchase there is no subscription to cancel — you would request a refund from Google Play, which generally only entertains requests made soon after the purchase. If a child or another household member made the purchase, set up Google Play parental controls and require authentication for every purchase to stop it recurring. Searching for a Mohalla Tech customer-care phone number is not worth your time: support runs through in-app reporting and the app store, and numbers advertised elsewhere online are frequently scams.
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Moj is a powerful Indian alternative to these international apps:
Yes, Moj by Mohalla Tech Pvt Ltd is an Indian alternative to TikTok. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to TikTok →
Yes, Moj by Mohalla Tech Pvt Ltd is an Indian alternative to Instagram Reels. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Instagram Reels →
Yes, Moj by Mohalla Tech Pvt Ltd is an Indian alternative to YouTube Shorts. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to YouTube Shorts →
Yes, Moj by Mohalla Tech Pvt Ltd is an Indian alternative to YouTube. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to YouTube →
Mohalla Tech Pvt Ltd
ShareChat is India's largest vernacular social media platform, built by Bangalore-based Mohalla Tech. Founded in 2015, it serves 450M+ users across 15+ Indian languages with short videos, memes, news, WhatsApp status content, and a dedicated Reels-style app called Moj. Quick TV adds microdrama content with 40M+ viewers. Backed by Google, Tiger Global, Temasek. Best for Tier-II/III users who consume and create content in regional Indian languages.
Tech4billion Media
Chingari is an Indian social app by Bengaluru-based Tech4billion Media, launched in 2018 and surging after the 2020 TikTok ban. 110M+ Google Play downloads with content in 20+ Indian languages. Since a June 2023 pivot its centre of gravity is paid private live streaming and live audio rooms rather than short video — the Play listing is now titled 'Chingari - Live & Audio Room'. Free to download; coins, virtual gifts and paid live sessions fund it. Its GARI crypto token is effectively defunct.
VerSe Innovation (Dailyhunt)
Josh is a Bengaluru-built social video app by VerSe Innovation (parent of Dailyhunt), launched June 2020 after India banned TikTok. 290M+ Google Play installs across 12 Indian languages. It began as a short-video platform but now leads with paid 1:1 live calls and chat — the Play listing is titled 'Josh - Live Calls & Chat'. Free to download, with paid per-minute calls. Usage has fallen sharply since 2023 and parent VerSe cut about 30% of staff in May 2025.
Glance (InMobi)
Roposo — the live-commerce app from Glance (InMobi Group), Bengaluru — appears to have shut down. Checked 29 Aug 2026: roposo.com completes a TLS handshake but returns no page, and both Roposo Android packages are delisted from Google Play. Roposo Clout Marketplace formally 'concluded its operations' effective 1 April 2026. Kept here for reference and history — do not expect a working service.
Bluedoors Technologies
AtoPlay is an Indian YouTube alternative for short and long-form video across entertainment, education, news, sports, and tech. Built by Bengaluru-based Bluedoors Technologies, it has crossed 1M+ downloads on Google Play plus a smaller iOS app. Creators get a lower monetisation threshold than YouTube, a tiered rank system, and strong support for Indian regional languages. Best for creators diversifying beyond YouTube.
MX Media (Amazon MX Player)
MX Player is India's most-downloaded video player and OTT platform, launched 2011 and acquired by Amazon in 2024 (now Amazon MX Player, confirmed by its Play Store publisher "Amazon Mobile LLC"). 1B+ Google Play downloads verified; Amazon itself has reported 1.4B+ total downloads and ~250M MAU. Streams free movies, web series, K-dramas, Turkish dramas, and regional originals. MX Gold premium at Rs 499/year removes most ads. Best for budget viewers and Android users.
