Indian Alternative of Instagram Reels

Chingari is an Indian short-video and live entertainment app by Bangalore-based Tech4billion Media, launched in 2018 and surging post-TikTok ban. 110M+ downloads on Google Play with content in 20+ Indian languages. Live streaming, community audio/video rooms, Champions League contests, and Quests & Rewards. Blockchain-based GARI tokens enable creator tipping and staking. Free to use; in-app purchases and brand deals fund it. Best for regional Indian creators.

Josh is a Bangalore-built short-video app by VerSe Innovation (parent of Dailyhunt), launched June 2020 after India banned TikTok. 100M+ Google Play downloads with 150M MAU in 2022. Up to 120-second videos across trending, dance, comedy, devotion, cooking, and yoga in 12 Indian languages. AI feed personalization, effects, filters, music overlays, and duet/remix tools. Free to use; ad and brand deal revenue. Best for vernacular Tier 2/3 creators.

Moj app is the short-video app by Mohalla Tech Pvt Ltd (Bengaluru) — the same Indian company that builds ShareChat. Launched July 2020 as a TikTok alternative after the ban, Moj has 160M+ monthly active users with regional-language-first content in 15+ Indian languages — comedy, dance, lip-sync, short dramas, devotional, cooking. Built-in editor (filters, effects, green-screen, voiceovers) plus licensed Bollywood and regional music. Creator Fund and brand deals. Free.

Roposo is a live entertainment and social commerce app owned by Bangalore-based Glance (InMobi Group), pivoted in 2019 from short-video to India's first creator-led live commerce. 80M+ monthly active users, 500K+ creators, and 50M+ Google Play downloads. Creators run multi-brand pop-up stores in a virtual mall while live-streaming. Glance lock-screen integration drives ~90% of viewership. Roposo Clout offers Shopify-integrated dropshipping. Free for viewers.