by Amagi Media Labs
Cloud Solutions for Broadcast, CTV and FAST | Amagi
Amagi is a Bengaluru-based media technology company founded in 2008 by Baskar Subramanian, Srinivasan KA, and Srividhya Srinivasan. The company provides cloud-based solutions for broadcast TV, connected TV (CTV), and Free Ad-Supported Streaming TV (FAST) — powering over 5,000 channels across 50+ streaming platforms globally. Amagi went public on Indian stock exchanges in January 2026 after recording Rs 1,162 crore ($137M) in FY2025 revenue with a 30.7% CAGR over three years. Amagi's product suite includes CLOUDPORT (cloud playout for scheduling, graphics, and channel automation), Amagi THUNDERSTORM (server-side ad insertion for CTV monetisation), and Amagi NOW (self-serve FAST channel launcher that lets content owners go live on platforms like Samsung TV Plus, Roku, and Pluto TV in days, not months). The platform handles everything from content ingest to global distribution, replacing expensive on-premise broadcast infrastructure with pay-as-you-go cloud services on AWS. Amagi serves major media companies including NBCUniversal, A+E Networks, Bloomberg, CBS, and Indian broadcasters like Shemaroo, ZEE5, and ABP Network. In India, the company is riding the CTV wave — 129.2 million active CTV users as of 2025, an 85% YoY surge. Pricing is enterprise-grade (custom quotes based on channel count and hours), positioning Amagi firmly in the B2B space rather than consumer-facing. Best suited for content owners, broadcasters, and media companies looking to launch or scale FAST channels without capital-heavy infrastructure investment. Not relevant for individual content creators or YouTubers — Amagi targets mid-to-large media operations. Competitors like AWS Elemental offer raw infrastructure but lack Amagi's turnkey channel management and monetisation layer.
Information updated 1 years ago
Amagi Media Labs
4.3/5 on G2 (6 verified reviews) · Last verified 2026-04-25
Hand-picked videos to help you get started — tutorials, demos, and reviews.
Amagi: Powering High Availability Broadcast Playout on AWS Cloud
Amagi NOW Demo at IBC 2024
How cloud can help you operate a live sports channel
THUNDERSTORM Demo at IBC 2024
Amagi is a powerful Indian alternative to these international apps:
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