Amagi
by Amagi Media Labs
Cloud Solutions for Broadcast, CTV and FAST | Amagi
About This App
Amagi is a Bengaluru-based media technology company founded in 2008 by Baskar Subramanian, Srinivasan KA, and Srividhya Srinivasan. The company provides cloud-based solutions for broadcast TV, connected TV (CTV), and Free Ad-Supported Streaming TV (FAST) โ powering over 5,000 channels across 50+ streaming platforms globally. Amagi went public on Indian stock exchanges in January 2026 after recording Rs 1,162 crore ($137M) in FY2025 revenue with a 30.7% CAGR over three years. Amagi's product suite includes CLOUDPORT (cloud playout for scheduling, graphics, and channel automation), Amagi THUNDERSTORM (server-side ad insertion for CTV monetisation), and Amagi NOW (self-serve FAST channel launcher that lets content owners go live on platforms like Samsung TV Plus, Roku, and Pluto TV in days, not months). The platform handles everything from content ingest to global distribution, replacing expensive on-premise broadcast infrastructure with pay-as-you-go cloud services on AWS. Amagi serves major media companies including NBCUniversal, A+E Networks, Bloomberg, CBS, and Indian broadcasters like Shemaroo, ZEE5, and ABP Network. In India, the company is riding the CTV wave โ 129.2 million active CTV users as of 2025, an 85% YoY surge. Pricing is enterprise-grade (custom quotes based on channel count and hours), positioning Amagi firmly in the B2B space rather than consumer-facing. Best suited for content owners, broadcasters, and media companies looking to launch or scale FAST channels without capital-heavy infrastructure investment. Not relevant for individual content creators or YouTubers โ Amagi targets mid-to-large media operations. Competitors like AWS Elemental offer raw infrastructure but lack Amagi's turnkey channel management and monetisation layer.
Information updated 6 months ago
App Details
Amagi Media Labs
Honest Review
4.3/5 on G2 (6 verified reviews) ยท Last verified 2026-04-25
What works well
- +Powers 5,000+ channels across 50+ FAST platforms โ proven at massive scale
- +Amagi NOW lets content owners launch a FAST channel in days with self-serve tools
- +Cloud-native on AWS โ no expensive on-premise broadcast hardware needed
- +End-to-end solution: playout, distribution, ad insertion, and analytics in one platform
- +Strong Indian presence with global reach โ 850+ employees across Americas, EMEA, and APAC
- +Listed on Indian stock exchanges (Jan 2026) โ financial transparency and stability
What needs improvement
- -Enterprise pricing only โ no self-serve pricing page, custom quotes required
- -Not for small creators or YouTubers โ minimum viable use case is a full TV channel
- -Complex onboarding โ requires media operations knowledge to configure playout schedules
- -India's FAST ecosystem is still nascent compared to US โ limited domestic FAST platform choices
- -Documentation and tutorials are sparse compared to AWS Elemental's developer resources
Common user complaints
- !Sales cycle is long โ enterprise procurement can take months from demo to go-live
- !Platform UI for CLOUDPORT has a steep learning curve for teams without broadcast experience
- !Ad fill rates on Indian FAST channels are lower than US counterparts โ monetisation gap
- !Support response times can lag during US business hours for India-based teams
- !Migration from on-premise to Amagi cloud requires significant content re-ingest effort
Learn Amagi on YouTube
Hand-picked videos to help you get started โ tutorials, demos, and reviews.
Amagi: Powering High Availability Broadcast Playout on AWS Cloud
Amagi Explained (in under 2 minutes)
Amagi NOW Demo at IBC 2024
Amagi CLOUDPORT Demo With Guest Brian Ring
Indian Alternative To
Amagi is a powerful Indian alternative to these international apps:
Is Amagi an alternative to AWS Elemental?
Yes, Amagi by Amagi Media Labs is an Indian alternative to AWS Elemental. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to AWS Elemental โ
Is Amagi an alternative to Brightcove?
Yes, Amagi by Amagi Media Labs is an Indian alternative to Brightcove. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Brightcove โ
Is Amagi an alternative to Kaltura?
Yes, Amagi by Amagi Media Labs is an Indian alternative to Kaltura. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Kaltura โ
Is Amagi an alternative to Vimeo OTT?
Yes, Amagi by Amagi Media Labs is an Indian alternative to Vimeo OTT. It offers similar functionality while being developed and maintained in India.Explore other Indian alternatives to Vimeo OTT โ
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